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This bilingual tool book offers quick snapshots of China's 24 key market's demographics, advertising expenditure by media & brand and consumption analysis. It comes in handy for marketers, advertising agencies and media owners.

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Highlights: Executive Summary, Olympic Regulation & Advertising Impact; Sport Celebrity Endorsement; Marketing Cases: Coca Cola, Mengniu, Li Ning, Lenovo, CCTV, Sohu and more¡­..

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This handy tool book offers you quick and easy classification guideline over CTR Media Intelligence¡¯s continued monitoring servicers covering brands and products in 21 categories.

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In depth analysis of China new media development with some case studies as well as research findings.

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The report includes key index about consumer behavior for more than 55 Fast Moving Consumer Goods categories in National & 4 key cities in China, National Demographic & Economic Information, 2008 China Media Information, etc.

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