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How well are you managing your stakeholder relationship? TRI*M is the proven management information system that enables managers to continuously measure, manage and monitor relationships with relevant stakeholder groups, be it customers, employees, dealers or shareholders.

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Optima is the ultimate in understanding usage and attitudes - a brand portfolio management tool which gives clients a powerful understanding of how their market works, based on how and why consumers choose the brands they do by combining intelligent and effective data collection with a validated model for consumer.

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Is your brand really tapping into consumers emotions? NeedScope helps marketers build more powerful by systematically integrating emotion into brand planning and new product development.

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Are you sure you¡¯re covering every stage of the new product development process? InnoSuite is the one-stop-shop approach to innovation planning that enables clients to improve their product at every stage of the new product development process.

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Who are the consumers of the future driving the growth in your market? FutureView identifies the influential consumers and provides insights into how to reach and engage with them.

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How committed are your consumers to your brand? Conversion Model is a psychological model of consumer behavior that enables clients to detect both threats and opportunities early.

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Can you be sure you are building power in the market as well as in the mind of consumers? Brand Performance Optimization (BPO) helps clients see how communications affect the brand-consumer relationship, rationally and emotionally, in order to optimize the media mix.

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How do you know in advance your ad is going to work? AdEval is an advertising pre-testing system which uses powerful diagnostics to evaluate an ads performance and improve it to do the intended job.

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Do you need to understand which media channels will help you maximize the effect of your marketing campaign? AdEffect will help you evaluate not only your creative but also which media will perform best for your campaign.

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How can you track your advertising campaign from its creative, execution to post effectiveness evaluation? AdEcoder offers you a full picture with one-stop advertising solution by combining media plan, advertising expenditure and consumer feedbacks .

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