News & Reports- Facts and Figures
Media Research
China Advertising Expenditure Ranking Top10(Media)
- TOP10
- Media
- 2009
(Million in RMB) - Q2
Change
- 1
- CCTV -1(Comprehensive)
- 13368
- 14%
- 2
- Hunan TV Satellite
- 6136
- 34%
- 3
- Jiangsu TV Satellite
- 5262
- 31%
- 4
- CCTV -8(TV Plays)
- 4893
- 6%
- 5
- Dragon TV
- 4679
- 69%
- 6
- Zhejiang TV Satellite
- 4094
- 66%
- 7
- CCTV -5(Sports)
- 3983
- -24%
- 8
- Heilongjiang TV Satellite
- 3732
- 48%
- 9
- CCTV -3(Entertainment)
- 3635
- 26%
- 10
- Anhui TV 1(Satellite)
- 3595
- 2%
- TOP10
- Media
- 2009
(Million in RMB) - Q2
Change
- 1
- GUANGZHOU DAILY
- 1585
- -10%
- 2
- SHANGHAI MORNING POST
- 1277
- -12%
- 3
- NANFANG CITY DAILY(GUANGZHOU)
- 1238
- 16%
- 4
- MODERN EXPRESS
- 1126
- 0%
- 5
- CHENGDU BUSINESS DAILY
- 1077
- 4%
- 6
- MORNING POST
- 1077
- 14%
- 7
- BEIJING TIMES
- 1076
- -12%
- 8
- BEIJING YOUTH DAILY
- 1002
- 25%
- 9
- LIAOSHEN EVENING NEWS
- 934
- 11%
- 10
- JINLING EVENING NEWS
- 903
- 0%
- TOP10
- Media
- 2009
(Million in RMB) - Q2
Change
- 1
- TRENDS COSMOPOLITAN
- 651
- -10%
- 2
- ELLE
- 629
- 3%
- 3
- RAY-LI FASHION
- 472
- 8%
- 4
- RAY-LI HER STYLE
- 461
- 8%
- 5
- HARPER'S BAZAAR
- 428
- 9%
- 6
- VOGUE
- 424
- -4%
- 7
- MARIE CLAIRE
- 305
- 36%
- 8
- SELF
- 275
- 22%
- 9
- CAIJING MAGAZINE
- 193
- -4%
- 10
- ESQUIRE
- 192
- -7%
- TOP10
- Media
- 2009
(Million in RMB) - Q2
Change
- 1
- BEIJING COMMUNICATION RADIO(FM103.9)
- 691
- -1%
- 2
- CHINA NATIONAL RADIO 1(VOICE OF CHAINA FM106.1)
- 552
- 33%
- 3
- ORS NEWS FREQUENCY(FM90.9)
- 494
- 168%
- 4
- ZHEJIANG RADIO VOICE(FM93)
- 460
- 25%
- 5
- CHINA NATIONAL RADIO 3(MUSIC VOICE FM90.0)
- 425
- 5%
- 6
- ORS VITALITY FASHIONABLE MUSIC FREQUENCY(FM101.7)
- 406
- -12%
- 7
- ORS CHARMING FASHIONABLE MUSIC(FM103.7)
- 360
- -10%
- 8
- GUANGDONG RADIO TRANSPORTATION(FM105.2)
- 343
- 5%
- 9
- SHANGHAI RADIO TRANSPORTATION(FM105.7)
- 292
- -21%
- 10
- HANGZHOU RADIO TRAFFIC ECONOMIC(FM91.8)
- 257
- -10%
- TOP10
- Media
- 2009
(Million in RMB) - Q2
Change
- 1
- ShouDuGuoJiJiChangHouJiLouWaiWei
- 235
- 25%
- 2
- HuanNanYi Ave
- 235
- 44%
- 3
- TianHe Rd
- 165
- 10%
- 4
- YanAn(W) Rd
- 163
- -13%
- 5
- JiChang Rd
- 159
- 42%
- 6
- YingBin Ave
- 150
- 14%
- 7
- XiaoShanGuoJiJiChang Rd
- 146
- 9%
- 8
- RenMin Rd
- 141
- 6%
- 9
- WangFuJing Ave
- 140
- 67%
- 10
- JieFang Ave
- 135
- -11%
- TOP10
- Media
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- CCTV -1(Comprehensive)
- 3889
- 12%
- 2
- Jiangsu TV Satellite
- 1530
- 29%
- 3
- Hunan TV Satellite
- 1500
- 25%
- 4
- Zhejiang TV Satellite
- 1329
- 62%
- 5
- Dragon TV
- 1077
- 23%
- 6
- CCTV -8(TV Plays)
- 962
- -16%
- 7
- Fujian Southeast TV(Satellite)
- 951
- 43%
- 8
- CCTV -3(Entertainment)
- 913
- 16%
- 9
- Guangxi TV Satellite
- 896
- 18%
- 10
- Anhui TV 1(Satellite)
- 888
- 10%
- TOP10
- Media
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- GUANGZHOU DAILY
- 349
- 37%
- 2
- SHANGHAI MORNING POST
- 255
- 8%
- 3
- CHENGDU BUSINESS DAILY
- 245
- 23%
- 4
- BEIJING TIMES
- 223
- 22%
- 5
- NANFANG CITY DAILY(GUANGZHOU)
- 214
- 18%
- 6
- MODERN EXPRESS
- 198
- -18%
- 7
- YANGTSE EVENING POST
- 197
- 16%
- 8
- MORNING POST
- 196
- 29%
- 9
- EVENING TODAY NEWSPAPER
- 182
- 21%
- 10
- DALIAN EVENING NEWS
- 155
- -5%
- TOP10
- Media
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- TRENDS COSMOPOLITAN
- 174
- 17%
- 2
- ELLE
- 159
- 24%
- 3
- RAY-LI FASHION
- 115
- 27%
- 4
- VOGUE
- 109
- 10%
- 5
- HARPER'S BAZAAR
- 103
- 2%
- 6
- RAY-LI HER STYLE
- 97
- 1%
- 7
- MARIE CLAIRE
- 90
- 44%
- 8
- SELF
- 72
- 22%
- 9
- GATEWAY
- 66
- 106%
- 10
- ESQUIRE
- 58
- 43%
- TOP10
- Media
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- JIANGSU RADIO TRAFFIC NET(FM101.1)
- 224
- 20%
- 2
- CHINA NATIONAL RADIO 1(VOICE OF CHAINA FM106.1)
- 182
- 85%
- 3
- BEIJING COMMUNICATION RADIO(FM103.9)
- 175
- 22%
- 4
- ZHEJIANG RADIO VOICE(FM93)
- 132
- 66%
- 5
- GUANGDONG RADIO TRANSPORTATION(FM105.2)
- 118
- 116%
- 6
- CHINA NATIONAL RADIO 3(MUSIC VOICE FM90.0)
- 97
- 9%
- 7
- ORS VITALITY FASHIONABLE MUSIC FREQUENCY(FM101.7)
- 87
- 37%
- 8
- SHANGHAI RADIO TRANSPORTATION(FM105.7)
- 84
- 67%
- 9
- ORS CHARMING FASHIONABLE MUSIC(FM103.7)
- 71
- 13%
- 10
- ORS NEWS FREQUENCY(FM90.9)
- 64
- -41%
- TOP10
- Media
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- ShouDuGuoJiJiChangHouJiLouWaiWei
- 72
- 26%
- 2
- QiuTao Rd
- 65
- 451%
- 3
- JiChang Rd
- 53
- 93%
- 4
- HuaiHai(M) Rd
- 44
- 42%
- 5
- HuanNanYi Ave
- 43
- -37%
- 6
- JieFang Ave
- 43
- 29%
- 7
- TianHe Rd
- 42
- 6%
- 8
- XiaoShanGuoJiJiChang Rd
- 42
- 35%
- 9
- XuJiaHui Station
- 39
- 39%
- 10
- WangFuJing Ave
- 37
- 4%
Source: CTR Media Intelligence;2009 & 2008
Source: CTR Media Intelligence; 1 Quarter, 2009 & 2010
Marketing
China Advertising Expenditure Ranking Top10(Brand)
- TOP10
- Brand
- 2009
(Million in RMB) - Q2
Change
- 1
- LOREAL
- 6741
- 65%
- 2
- OLAY
- 6600
- -5%
- 3
- COLGATE
- 3065
- -6%
- 4
- CLEAR
- 2558
- 28%
- 5
- PANTENE
- 2425
- 24%
- 6
- LUX
- 2353
- 7%
- 7
- HEAD&SHOULDERS
- 2055
- 10%
- 8
- DARLIE
- 1937
- 16%
- 9
- REJOICE
- 1897
- -3%
- 10
- CREST
- 1882
- -38%
- TOP10
- Brand
- 2009
(Million in RMB) - Q2
Change
- 1
- SUNING
- 1723
- -1%
- 2
- XIANDAI
- 1556
- 9%
- 3
- GOME
- 1353
- -14%
- 4
- RENAI
- 1220
- 6%
- 5
- DONGFANG
- 815
- 7%
- 6
- XIEHE
- 806
- -4%
- 7
- RED STAR MACALLINE
- 686
- 58%
- 8
- SHUGUANG
- 677
- 26%
- 9
- WUZHOU
- 590
- 22%
- 10
- BOAI
- 554
- 30%
- TOP10
- Brand
- 2009
(Million in RMB) - Q2
Change
- 1
- HAYAOLIU
- 3531
- 1,774%
- 2
- SANCHINE
- 2641
- 3%
- 3
- GAIZHONGGAI
- 2056
- -39%
- 4
- HUANGJINDADANG
- 2056
- -40%
- 5
- NAOBAIJIN
- 1786
- -33%
- 6
- JIANGZHONG
- 1629
- 26%
- 7
- BISHENGYUAN
- 1198
- 176%
- 8
- YUSHENGTANG
- 1102
- 667%
- 9
- EXTRA
- 982
- 7%
- 10
- MASTERKONG
- 908
- -12%
- TOP10
- Brand
- 2009
(Million in RMB) - Q2
Change
- 1
- WAHAHA
- 5159
- 103%
- 2
- MASTERKONG
- 3707
- 179%
- 3
- YILI
- 3212
- 76%
- 4
- MENGNIU
- 2644
- 29%
- 5
- DALIYUAN
- 2337
- 59%
- 6
- BISHENGYUAN
- 1966
- 107%
- 7
- COCA COLA
- 1880
- 13%
- 8
- MINUTE MAID
- 1412
- 109%
- 9
- JIADUOBAO WANGLAOJI
- 1177
- 56%
- 10
- PEPSI
- 1092
- 69%
- TOP10
- Brand
- 2009
(Million in RMB) - Q2
Change
- 1
- SUNFLOWER
- 2729
- 29%
- 2
- JIANGZHONG
- 2374
- 28%
- 3
- SANCHINE
- 2251
- 49%
- 4
- HUTONG
- 1826
- -7%
- 5
- 999.0
- 1759
- 92%
- 6
- XIUZHENG
- 1362
- 42%
- 7
- XIELITING
- 1125
- -5%
- 8
- JIUZHITANG
- 1031
- 10%
- 9
- RENHE
- 920
- 93%
- 10
- CONBA
- 817
- 19%
- TOP10
- Brand
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- LOREAL
- 1960
- 47%
- 2
- OLAY
- 1811
- 33%
- 3
- PANTENE
- 868
- 60%
- 4
- COLGATE
- 787
- 13%
- 5
- HEAD&SHOULDERS
- 773
- 51%
- 6
- REJOICE
- 716
- 64%
- 7
- GARNIER
- 614
- 78%
- 8
- BAWANG
- 580
- 18%
- 9
- CLEAR
- 579
- 0%
- 10
- DARLIE
- 574
- 36%
- TOP10
- Brand
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- SUNING
- 431
- 45%
- 2
- GOME
- 333
- 63%
- 3
- XIANDAI
- 309
- -16%
- 4
- RENAI
- 289
- 9%
- 5
- DONGFANG
- 193
- -4%
- 6
- SHUGUANG
- 163
- -18%
- 7
- RED STAR MACALLINE
- 141
- 52%
- 8
- XIEHE
- 134
- -38%
- 9
- DONGDA
- 113
- 12%
- 10
- BOAI
- 111
- -9%
- TOP10
- Brand
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- SANCHINE
- 604
- 31%
- 2
- NAOBAIJIN
- 541
- 18%
- 3
- HUANGJINDADANG
- 459
- -9%
- 4
- MASTERKONG
- 434
- 512%
- 5
- YILI
- 375
- 921%
- 6
- WANT WANT
- 361
- 76%
- 7
- HUALONG
- 313
- 39%
- 8
- JIANGZHONG
- 175
- -55%
- 9
- DALIYUAN
- 103
- -64%
- 10
- GAIZHONGGAI
- 5
- -99%
- TOP10
- Brand
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- WAHAHA
- 1545
- 19%
- 2
- YILI
- 969
- 12%
- 3
- MENGNIU
- 938
- 77%
- 4
- MINUTE MAID
- 476
- 117%
- 5
- DALIYUAN
- 428
- 75%
- 6
- MEADJOHNSON
- 422
- 102%
- 7
- BISHENGYUAN
- 359
- 13%
- 8
- COCA COLA
- 353
- -18%
- 9
- SPRITE
- 343
- 118%
- 10
- YASHILI
- 230
- -16%
- TOP10
- Brand
- 2010 Q1
(Million in RMB) - Q2
Change
- 1
- HUTONG
- 975
- 9%
- 2
- XIUZHENG
- 569
- 239%
- 3
- JIANGZHONG
- 555
- -12%
- 4
- SUNFLOWER
- 526
- -22%
- 5
- 999.0
- 484
- 44%
- 6
- SANCHINE
- 308
- -49%
- 7
- CONTAC
- 278
- 55%
- 8
- JIUZHITANG
- 251
- 5%
- 9
- YANDI
- 207
- -30%
- 10
- RENHE
- 196
- 8%
Source: CTR Media Intelligence;2009 & 2008
Source: CTR Media Intelligence; 1 Quarter, 2009 & 2010
1)All data above are based on the media monitoring coverage of CTR MI;
2)The advertising expenditure are base on rate card without any discount;
3)The duration of TV monitoring: 5:00 pm-12:00 pm
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