CTR, the leading market information and insight provider in China, partners with Kantar Media to launch the InfoSys OOH measurement, an international proven and powerful evaluation tool for new media at a seminar on January 26 in Shanghai. The system supports quantitative assessment index including GRP, reach, frequency that advertising agency planners use in analysising target audience and segmentation on traditional and out of home media. Mr. Sergio Stradolini, InfoSys Product Director of Kantar Media, showcased the international applications of the software with over 350 participants from advertisers and client of advertising agency.