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  • China Business Executive Survey (CBES)
  • CBES is our single-source syndicated continuous study that analyzes Chinese business executives. The survey findings answer all types of marketing questions including the group's demographics, lifestyle, media exposure and preferences, brands' usage, attitudes and motivations, as well as the group's business decision-making ability.
MARKET INSIGHT:
Since 2004    8 cities
  • We help enterprises evaluate their brand and product performances, better understand the target group's consumption and media behaviors and psychological profile, in order to establish an effective marketing strategy targeting the business executive group.
  • We help advertising agencies build effective media plans and advertising strategies.
CORE COMPETENCE:
  • Target Audience : middle and top management of enterprises
  • Sample Size: 4,400 per annum
  • Product/Services Covered : 800 corporate consumption brands and high-end business products spanning over 50 product categories
  • Values & Attitude : Lifestyle (around 59 statements )
  • Frequency: Once / year

CTR-Leading China in marketing information and business insight.