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  • Consumer Insights
  • Consumer insights research through diverse customized approaches is to partner up with our clients with full research services from product concept development to distribution channel management, from new product launch to consumer commitment enhancement, from sales promotion to brand communication.
MARKET INSIGHT:
  • Consumer insights from consumer’s perspective is to uncover who, when, where, why and what to buy and how to satisfy consumer needs.
  • Consumer insights from client’s perspective is to specify what time, what channel, what kind of message, what kind of product(price, package, taste, etc), and what kind of brand images are needed in order to effectively attract target consumer.
CORE COMPETENCE:
  • With over 15 years of experience, CTR operates the largest fieldwork network in China and has been awarded the highly acclaimed ISO20252, the new international quality standard for market research industry. CTR consumer insights research is able to provide customized research services across industries in nationwide scale and with high quality guarantee to clients both at home and overseas.
  • Combining China’s largest syndicated research resources of consumer panel, media monitoring and customer media behavior, CTR consumer insights research one of the few research services that can provide integrated data analysis.
  • As a member of the WPP group, CTR consumer insights research can also utilize globally proven research solutions to provide more reliable and practical data analysis to our clients.

CTR-Leading China in marketing information and business insight.