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  • China Top Lady Survey (CTLS)
  • We provide a continuous single-source study that analyzes Chinese female consumers with high purchasing power. The survey findings answer all types of marketing questions such as the group's demographics, lifestyle, media exposure, preferences, brands' usage, attitudes, and motivations.
MARKET INSIGHT:
Since 2007    8 cities
  • We provide quantitative reference for enterprises, advertising agencies and media owners with insights on high-end female consumers.
  • We provide a useful tool for marketers to gain better understanding of the target segments and their psychological profiles.
  • We offer guidelines and points of references for media planning and media buying.
  • CTLS can provide powerful support in understanding high-end market competition and consumption behaviors of the top lady group.
CORE COMPETENCE:
  • Target Audience : Females with high income aged from 20 ~ 45 years old.
  • Sample Size : 4,000 per annum
  • Products/Services Covered: 600+ High-end luxury brands & 13 product categories
  • Values & Attitude: Lifestyle (around 57 statements )
  • Frequency: Once / year

CTR-Leading China in marketing information and business insight.