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  • Media Intelligence
  • CTR Media Intelligence is the leading provider of strategic intelligence in China. We track a wide range of content across all touch points and analyze broadcast, print and other advertising, so our clients can decode the marketing strategies of their competitors and devise winning strategies of their own. As a part of Kantar Media, we integrate international cutting-edge technology with local expertise using China's largest monitoring network covering all kinds of advertising media: TV, print, radio, outdoor, cinema, internet, office building digital media and escalator advertisements, monitoring 500 cities nationwide 24 hours a day, 7 days a week.
MARKET INSIGHT:
Since 1995    500 cities
  • Ad Monitoring: With China’s biggest advertisement monitoring network and powerful execution, we offer clients timely advertising and program tracking, provide strong guardians for media schedule’s execution to help clients adjust public communication strategy in time and improve communication effect by tailor-made solutions.
  • Ad Expenditure: 360° cross-media marketing and communication monitoring is to help clients keep tracking the updated trend in advertising market, to find out the insight of the latest advertising placement changes and advertising effects and to evaluate the returns on advertising investments.
  • News Monitoring: Combining with the most extensive cross-media monitoring service, based on the most authoritative evaluation system, we utilize the European authorized media valuation research standard and multidimensional evaluation of news and media to provide clients with crisis and goodwill management, comprehensive support for business intelligence and public relation management.
  • Ad Bank: Our advertising creation monitoring service in the China market is the one and only based on advertising placement database in all media. The AdBank online system will provide clients with advertising creative ideas and inspiration any time any where by the speedy, accurate and safe service.
CORE COMPETENCE:
  • Products/Services Covered:
    • 1 million brands
    • 21 industries and 300+ product categories
    • Key topic news monitoring
  • Frequency:
    • 24*7, 365 days
    • Online client service site available at www.ctrmi.com

CTR-Leading China in marketing information and business insight.