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  • Media strategy
  • As a leader in China media research, we provide consultancy, advice and customized research solutions for local, regional and national TV broadcasters, helping them to gain competitive advantages. Besides, we also provide evaluation and measurement research services for emerging new media.
MARKET INSIGHT:
Since 1995    500 cities
  • Based on national and provincial TV audience measurement study, we provide major channel competitiveness and market analysis report including channel positioning, programming re-scheduling and advertising strategy consulting services.
  • We help our clients to understand the key drivers of improving audience’s satisfaction and commitment via qualitative and quantities studies, and provide actionable evaluation plans for program producers as well as the management teams.
  • We also advices to help clients in maximizing the rate of success for a new TV series or program launch.
  • We provide audience measurement and advertising effectiveness evaluation services for emerging new media owners, and helping them to build an industry standard for advertising trade.
CORE COMPETENCE:
  • Over 15 years’ expertise and experiences in China media market
  • Survey database of over 100,000 samples on a annual basis
  • Market insight and specialized advices from CTR media expert team
  • Industry respected company with authority and independent brand image
  • Emerging new media evaluation approach matching up with experiences & in-depth understanding of the Chinese traditional media

CTR-Leading China in marketing information and business insight.