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  • OOH TV Measurement
  • Out of home (OOH) TV measurement is a continuous audience rating study that covers transit TV and office building digital media. With CTR's comprehensive national network and media research expertise, OOH TV rating offers the emerging digital media industry an objective and scientific tool, used by the industry as an authoritative indicator to evaluate digital content as well as to measure advertising trade.
MARKET INSIGHT:
Since 2004    15 cities
  • We have established an authoritative industry standard for emerging digital media by leveraging CTR's vast experience in traditional media research in China.
  • We pioneered in setting measurement standards for transit and building digital media in China in 2004.
  • Our establishment survey is conducted according to projected audience populations and demographics.
  • We use diary audience panel methodology to track viewing behavior and media habits, which is verified by research experts to ensure scientific and accurate data generated.
CORE COMPETENCE:
  • Target Audience:
    • Transit passengers aged from 15 ~ 55 years old
    • Urban residents aged from 18 ~ 65 years old
  • Sample Size: 10,000+ per annum
  • Frequency: 4 times/ year (4 weeks per issue)

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