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  • China National Resident Survey (CNRS)
  • We provide a single-source syndicated continuous study that analyzes Chinese resident demographics, their media exposure and preferences, brands' usage, attitudes and motivations. The study is the biggest in scale with the widest range in China covering 60 markets and 100,000+ samples.
MARKET INSIGHT:
Since 1999    60 cities
  • We provide an established print advertising "trade currency" for print media owners, advertising agencies and advertisers.
  • We assist newspaper, magazines, TV and radio in analyzing their respective competitive advantages on an objective and fair basis.
  • Our clients gain an understanding of the competitive marketplace and media development trends.
  • Clients also benefit from insight into consumer's consumption behavior, media habits, which help advertising agencies and advertisers make effective media strategy decisions.
CORE COMPETENCE:
  • Target Audience:
    • Urban residents aged from 15 ~ 69 years old
  • Sample Size: 100,000+ per annum, representing 125 million projected urban population
  • Products/Services Covered: 5625 brands & 140 product categories
  • Values & Attitude: Lifestyle (around 132 statements )
  • Frequency: 7 times/ year

CTR-Leading China in marketing information and business insight.