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  • Media Intelligence
  • CTR Media Intelligence is the leading provider of strategic intelligence in China. We track a wide range of content across all touch points and analyze broadcast, print and other advertising, so our clients can decode the marketing strategies of their competitors and devise winning strategies of their own. As a part of Kantar Media, we integrate international cutting-edge technology with local expertise using China's largest monitoring network covering all kinds of advertising media: TV, print, radio, outdoor, cinema, internet, office building digital media and escalator advertisements, monitoring 500 cities nationwide 24 hours a day, 7 days a week.
MARKET INSIGHT:
Since 1995    500 cities
  • CTR offers marketers a full range of insights and analyses, including monitoring advertising creation and expenditures, news monitoring, and advertising and product placement evaluation, to help clients improve their cross-media marketing strategies while maximizing ROI.
  • Our media experts seek out strategic information and highlight all key data and place it into a relevant perspective and distill their findings into meaningful and actionable insights for immediate decision-making.
  • Our clients gain a competitive edge in communications efforts with our news monitoring and benchmark public relations evaluation services, including crisis management, business intelligence collection, news alerts, and key topic news monitoring across all kinds of media.
  • Our extensive AdBank advertising creative database provides our clients access to the latest creative ideas and inspirations in a speedy and convenient manner.
CORE COMPETENCE:
  • Products/Services Covered:
    • 1 million brands
    • 21 industries and 300+ product categories
    • Key topic news monitoring
  • Frequency:
    • 24*7, 365 days
    • Online client service site available at www.ctrmi.com

CTR-Leading China in marketing information and business insight.