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  • BPO™– Brand Performance Optimization
  • Brand Performance Optimization (BPO) is a brand management and brand health measurement. It helps you to identify the key drivers of your brand and to optimize your media mix and improve your brand value through understanding the brand-consumer relationship rationally and emotionally.
    • We realize that there are powers in the minds and powers in the markets which impact consumer purchasing behaviors. With this philosophy, BPO looks beyond brand awareness to measure brand power. We not only focus on market communication to drive power in the mind, but also the power in the market- price/affordability, distribution/availability, degree of switching inertia and other sector-specific factors, sophisticated research methods like power maps and CHAID are provided for in-depth diagnosis.
BPO/MarketWhys品牌价值与健康跟踪能够有效地为客户降低消费者“转换品牌”的风险和维护品牌活力和健康形象。

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