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  • Conversion Model™ – Commitment Measurement
  • Conversion Model is the world-leading psychological measurement of consumer behavior which gives you an in-depth understanding of commitment. It helps marketers to measure the strength of the relationship between consumers and brands, and offers actionable strategies for growing the brand.
    • With 3 simple questions on 4 psychological dimensions it enables you to quantify commitment and to detect opportunities and threats by consumer segmentation and conversion. It identifies and provides clear insights into how to mange brands according to the strength of the relationship.
During its 20-year history, Conversion Model has accumulated a huge database of more than 9,000 cases in 300 product categories of 135,000 brands in over 100 countries worldwide, allowing for benchmarking capabilities.

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