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  • NeedScope™ -Understanding Emotions & Motivations
  • NeedScope是我们最重要的模型之一，它开启传统方法所不能的对消费者心理及情感的研究，无论在品牌规划与发展还是在产品研究与开发过程中，NeedScope都能为您的企业提供最有效、最独特的品牌分析。
    • NeedScop™ is the world’s leading motivational research system. It is based ion advanced psychological theories, segmenting consumer emotional needs by projective approaches. It builds more powerful brands by systematically integrating emotion into behavior, uncovers competitive market structures, and explores new market opportunities. No matter in brand planning or new product development, NeedScope offers you the most effective and unique analysis.
NeedScope has helped clients in over 2,000 cases across 70 countries worldwide

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