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  • Optima™-Usage & Attitude
  • Optima以非常有效的数据采集方式，向您提供了一个最强大的市场行为与消费者态度分析模型。
    • Optima™ provides the ultimate in Usage & Attitude understanding, combining state-of-art brand planning with effective data collection – a brand portfolio management tool which gives clients a powerful understating of how their market works. It goes much further than traditional usage and attitude studies by offering not only tactical-operative measures, but also about necessary steps on a strategic level.
Optima市场行为与态度以公认的测算模板来分析市场动向，这也是唯一一个用此类方法分析消费者行为的模型。

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