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  • Kantar Worldpanel China
  • Kantar Worldpanel China is the sole provider of syndicated continuous research solutions to measure consumer purchasing and consumption behaviors. It assists brand managers in gaining an even deeper understanding consumer behavior, major retailer's in-store performance and the FMCG marketplace.
    Kantar Worldpanel China is a part of the world's leading provider of syndicated continuous consumer research solutions, Kantar Worldpanel.
MARKET INSIGHT:
Since 1996    180 cities
  • We help our clients further understand China's consumers through continuous tracking research on their purchasing behaviors in relation to consumer products.
  • We provide clients with the FMCG shopper and buyer group analysis to help them understand the behavior of core and potential consumers.
  • We provide clients with practical advisory opinions by monitoring markets, consumer behaviors and retail vendors to help them evaluate brand performance, new product launch, and set reasonable prices as well as promotional strategies to manage brands and categories in an effective manner.
CORE COMPETENCE:
  • Sample Size: 40,000* households (*2010)
    • We have over 13 years of local and 30 years of global experiences in providing consumer behavior insights. More than 500 global clients trust Worldpanel information and rely on our growing consumer panels.
    • We use advanced measuring technology such as universal barcode scanners, the internet and purchase slip scanning tools.
  • Products/Categories Covered:
    • 50,000+ brands
    • 60+ mainstream consumer product categories
  • Frequency:
    • 13 times / year (reporting every 4 weeks)
    • Quarterly, Semi-annual and Annual reports
More information of Kantar Woldpanel   

 Spotlight on China
To-the-point FMCG market development overview
Global, regional and Chinese consumer purchasing behavior trends and case study sharing
Kantar Worldpanel China expansion and new services updates