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  • MdEcoder
  • CTR MdEcoder is an integrated management solution for TV media owners, aiming to support channel brand strategy, programming positioning, advertising sales. The solution is driven by important factors, which include audience behaviors, advertisers requirements and management expectations. It applies to not only traditional media, but also new emerging media such as OOH TV media.
MARKET INSIGHT:
Since 1998
  • An effective tool for media health diagnosis and media brand evaluation
  • A guideline for target viewers profiling and improve audience satisfaction
  • To evaluate advertising value and support advertising pricing strategy
  • A total solution to improve TV ratings and audience demographics
  • A reference for internal management evaluation
CORE COMPETENCE:
  • Sample Size: 150,000+ audience
  • Our Customized Services included:
    • Daily feedback services
    • Weekly advertising tracking and effectiveness evaluation reports
    • Monthly cross-media advertising tracking reports
    • Quarterly/Semi-annual/Annual cross-media advertising tracking analysis reports

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