CTR Media Intelligence outperformed Nielsen and a local research provider, HC in a recent tender and successfully won a two years renewed China Mobile contract to provide traditional advertising monitoring services across the country. China Mobile is the leading telecom provider and ranked as the most valuable brand according to BrandZ Top 50 Chinese Brands Study 2012. CTR has been serving China Mobile for the past 9 years and the new contract allows CTR to continue to do so until January 2015.
The quality services delivered by the media intelligence team and authoritative expertise in monitoring area are the key reasons for this win. The continued partnership with China Mobile will certainly enhance & accelerate the process of further business cooperation with other provincial China Mobile group companies.
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