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  • Communication Evaluation
  • Brand marketing aims to deliver differentiated products and services to customers, for which the advertising is a critical component. From preliminary planning and testing to post-event evaluating and tracking, we will help brand managers maximize returns on marketing investment.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • We quantify how many target consumers are aware of corporate advertising placement in practice
  • We will assess many target consumers are able to understand and memorize the advertised information
  • We analyze how advertising influences consumers' purchasing behavior and brand attitudes and how the brand performs in the market after advertising placement.
  • We measure the impact of various media on target consumers and the effects of PR communications.
  • We determine if your media plan is executed in a highly efficient and effective manner
  • We help you optimize advertising strategies to maximize the returns on investment
MARKET INSIGHT:
  • We analyze how your advertisements deliver information on differentiated products and services, its effects and actual impact on the target consumers, and how their impressions influence their purchasing behaviors, providing critical information for the success of brand communication.
  • Our timely evaluation and continuous monitoring of advertising effects will insure that you communicate with consumers in a more scientific and efficient manner and reach the goals of your communication strategies, thus maximizing the returns on advertising investment.
  • Our in-depth analysis of the impact of each media on the target consumers will help you build up an optimized portfolio for brand communications.
  • Our sound communication strategies not only look at short-term sales, but also satisfy the needs of long-term brand building and sustainable development.
CORE COMPETENCE:
  • CTR's deep experience in marketing communication research allows us to provide you with an excellent analysis to meet your corporate advertising needs, while helping you to familiarize with each function that delivers media and advertising effectiveness.
  • You will be empowered with extensive and definitive advertising information, as CTR provides in-depth insights into the effectiveness of all media and critical feedback on consumer's experiences.
  • Our powerful and integrated advertising effects database has accumulated years of experiences which provide a basis for evaluating advertising effectiveness, guiding you toward the best mode of branding communications.
  • Our international and professional research models provide an in-depth diagnosis of advertising effects and marketing contributions of each media as well as analysis of inter-media synergy.

  • Offering in-depth understanding of China markets.  
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