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  • Advertising Monitoring
  • Based on our continuous monitoring of the advertising market, CTR's Advertising Monitoring covers a full range of functions from tracking the latest advertising market trends, advertising placement changes and advertising effects, to evaluating returns on advertising investments.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • We follow the developing trends of advertising and media industries and help you select the most appropriate media for advertising and marketing purposes.
  • We employ the latest in advertising marketing strategies to ensure originality and optimum advertising placement in relation to your current competitors and we monitor results to make strategic changes in a timely manner
  • We help you evaluate the effects of advertising format and program style innovations all media.
  • We help you evaluate the value and effect of advertising with efficiency and speed so you can enhance your brand advertising communication strategies.
MARKET INSIGHT:
  • CTR Advertising Monitoring is an important component of CTR 360° cross-media advertising communication monitoring services, which tracks and monitors the changes in China media market as a whole, and serves as an indispensible rationale for clients to set market competition strategies for brand marketing.
  • We provide continuous analysis on advertising strategies of clients and their competitors, and assist clients in managing advertising expenditure budgets in an effective and efficient manner, and prepare the most appropriate advertising plans to maximize the returns on advertising investment.
  • We provide clients the analysis on the returns of advertising investment in the new media environment with CTR unique product placement evaluation tools such as our TV series pre-air pilot testing and variety show popularity testing.
  • Our accurate evaluations of advertising's effects will improve your brand communication strategies and enhance your competitive edge.
CORE COMPETENCE:
  • CTR is the largest media monitoring network in China and is backed by powerful nationwide execution capabilities and management experience.
  • We have developed a database through 15 consecutive years of gathering information on advertising placement in China's developing markets. We also integrate the latest developing trends in the global advertising market to help clients interested in China's diversified national and local media markets and to conduct horizontal and vertical continuous research.
  • Our AdBank online system is continuously updated
  • We provide a unique TV series pre-air pilot test and a variety show popularity test service
  • We provide unique placement monitoring and evaluation services.
  • We work in collaboration with CSM, China's most authoritative TV audience measurement provider, to provide clients with most comprehensive commercial rating evaluations.

  • Offering in-depth understanding of China markets.  
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