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  • Media Valuation Research
  • Media value is a measurement tool in the advertising trade. Different media have different core values, from traditional television, newspaper, radio, magazine, and Internet media to emerging media such as mobile TV on public transit and visual media in office buildings. CTR media value evaluations focus on three dimensions: media quality evaluation, advertising effect evaluation and audience rating evaluation.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • Help you quantify the media advertising value
  • Help you assess the media value for IPO purposes
  • Provide insight into audience positioning, demographics and advertising effects for different media
  • Provide a breakdown of unique media features and the added-value of advertising
  • Help determine how well your media brand image matches its advertising quality
  • Help you choose the right media for different advertising purposes
MARKET INSIGHT:
  • Help people of different media define its core values, understand its advantages and cope with the challenges arising from content management and advertising operations researching the brand value of the media and the audience's media habits.
  • We enable advertising companies and advertisers to understand the audience's media preferences and motivations through an in-depth insights of the demographic characteristics, media habits, consumption habits and lifestyle, and thus determine specific media plans and communications strategies.
  • We have developed evaluation standards for emerging media industry in context with traditional media evaluation modes, and we are dedicated to facilitating proper, healthy and sustainable development of the media industry in China.
CORE COMPETENCE:
  • We have accumulated over 10 years experience in managing China's traditional and emerging media of consecutive audience database, which allows us to provide a multidimensional media advertising and audience evaluation research that is well accepted in the industry.
  • Our nearly 150,000 sample surveys taken every year involve up to 125 million people in 60 major cities in China.
  • CTR industry research experts have earned reputation and trust by the media industry, offering powerful support for media proposals, trend interpretation and marketing communications strategies.
  • We offer in-depth analysis of China's rapid growing and complex media environment, providing actionable and tactical solutions for media owners.

  • Offering in-depth understanding of China markets.  
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