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  • Target Group Consumption Index
  • Target Group Consumption Index is a single source continuous study that analyzes consumer demographics, media exposure and preferences, product and brand usage, attitudes and motivations, offering media and marketing insight for decision-making process.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • Will help you understand the characteristics of media exposure and preferences of your target consumers
  • We analyze new trends and changes of target group consumption behaviors and pinpoint the personal motivations driving consumers
  • We quantify how your market share responds to increases in advertising
  • We reveal how specific industries perform in markets
  • We determine how well the media audience matches your target consumers
  • We provide insights into the lifestyles among the audiences of different media
MARKET INSIGHT:
  • We help you pick up new trends and establish a new positioning or media strategy by better understanding target group demographics, media exposure preferences, and consumption behaviors and motivations.
  • We provide tailor-made research solutions to further enhance advertising portfolios and marketing plans for enterprises, advertising agencies and media owners.
  • We provide powerful tools for market analysis and segmentation to help clients develop their target consumer base in competitive markets.
  • We serve marketers in brand performance evaluation analysis, helping them to make more effective business decisions.
CORE COMPETENCE:
  • We provide the largest and most comprehensive study in China that tracks media and consumption information in 457 major newspapers, 262 major magazines, 486 TV channels and 106 websites, and we analyze the market performance of over 5,000 brands in 140 product categories across 60 major cities throughout China using over 100,000 annual samples from respondents aged 15 to 69 .
  • Our 10 years media and marketing database provides over trend analysis of the performance of print, radio & TV, internet, outdoor and emerging advertising media across various market tiers
  • Our 3 complementary target group surveys CNRS, CBES and CTLS can quickly answer all types of marketing questions.
  • Our advanced methodologies and continuous innovation in research capability enable our professional researchers to help clients to achieve maximum market penetration.

  • Offering in-depth understanding of China markets.  
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