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  • Readership
  • Readership serves as an advertising "trade currency" for print media. It helps a print media to gain a better understanding of its own competitive advantages and marketplace by analyzing reader demographics, media habits and reach, as well as consumption and lifestyle information on products and brands.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • Determine the value of print media
  • Assess the competitive advantages and strengths of print media
  • Analyze the demographics of newspaper and/or magazine readers
  • Answer if readers' characteristics match the advertiser's target consumer
MARKET INSIGHT:
  • Readership provides an established print advertising "trade currency" for print media owners, advertising agencies and advertisers, offering information including demographics, media habits and reach as well as consumption and lifestyle information on products and brands.
  • We assist newspapers, magazines, TV and radio owners in analyzing their respective competitive advantages and gaining understanding the media development trends of the competitive marketplace.
  • We provide detailed reader demographics and competitive SWOT analysis, enabling newspapers and magazines to make effective business decisions.
CORE COMPETENCE:
  • By fully adopting the universal Readership Model, CTR serves the industry with the firmly endorsed print advertising evaluation standard.
  • Our database holds over 10 consecutive years of collected readership information which offers an unusual in-depth trend analysis of different targets groups including residents (CNRS) to high-end consumers (CBES and CTLS) across various markets and city tiers.
  • 4As and domestic advertising agencies, advertisers and print media owners in China trust and rely on CTR Readership survey for their media planning, marketing planning and strategy analysis.

  • Offering in-depth understanding of China markets.  
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