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  • Segmentation & Positioning
  • Market segmentation and positioning is an important part of strategic brand marketing, which includes research on consumers' decision-making motivations, tracking and analysis of consumer behaviors and attitudes and probing the features of "future trend-setters," who lead developments and changes in the market. Such efforts assist clients in determining their market and audience segmentation, positioning their brand, and provide them with in-depth insights for category and brand development.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • We provide insight into what drives consumers to purchase a item in a specific product category.
  • We help you determine the main drivers for consumers to purchase your product.
  • We help you understand which consumer needs have been satisfied by your brand and which needs have yet to be satisfied.
  • We provide insights into what differentiates you from your competitors.
  • We reveal the psychological and behavioral characteristics your brand's consumers.
MARKET INSIGHT:
  • We analyze the competitive advantages and disadvantages of different brands in the market and identify the key drivers and core values that will influence consumers to choose your brand.
  • We take market competition into consideration and find methods for optimizing and adjusting the positioning of your brand.
  • By analyzing consumer behavior and psychology, we provide the reasons consumers will purchase your brand in terms of the functional, social and emotional properties of your product and we determine the factors that will drive consumers to purchase your brand in different market segments.
CORE COMPETENCE:
  • We use world-leading research models to analyze and explore the key factors that drive consumers' brand choices and to provide an in depth understanding of the relationship between consumer behavior and brand choice.
  • Our clients can export our many analytic charts and tables with built-in analytic tools and research models to understand the market competition at their own convenience
  • Our abundant research experience in the industry allows us to identify the various difficulties the clients encounter researching consumer behavior.

  • Offering in-depth understanding of China markets.  
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