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  • Digital Media Communication
  • CTR has been on the cutting-edge in following the rapid growth of the digital media industry in China, where TV channels proliferate and advertisements permeate all media. People are using internet and mobile phones to read digital newspapers, shop online and watch TV outside of their homes. Now, as the digital platform has become an indispensable part in everyday lives and the media and audience contact points are constantly changing. CTR is dedicated to helping clients utilize digital media communications by providing scientific, unbiased and authoritative measuring standards.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • We will help you present investors with the advantage of new media and its quantitative value.
  • We understand how video technology has become a popular advertising media and can measure the value of digital advertising for your brand.
  • We continuously track audience's behavior in digital media consumption, such as their viewing times and places, and their habits and attitudes towards digital media.
  • We will help you select new media when creating a marketing plan and help you quantify your advertising ROI.
MARKET INSIGHT:
  • We provide scientific, objective and definitive emerging media evaluation reports prepared by third party and that are well-accepted by the industries.
  • We quantify and measure the advertising pricing of emerging media.
  • To set standard widely accepted by the industry to evaluate digital media content as well as to measure advertising trade
  • We provide an in-depth analysis of the changes in the target audiences' demographics and behavior, and help you explore potential business opportunities of brands through creative and innovative thinking.
CORE COMPETENCE:
  • From 2004 onwards, we have provided continuous measurement for China's office building digital media and outdoor emerging media, covering over 15 cities in China.
  • We use a process similar to traditional matured TV audience measurement to do the establishment survey on the population demographics of different digital emerging media. We also adopt the diary panel method to collect information on audience and to illustrate the audience behaviors and media habits.
  • Our nearly 15 years of professional experiences in media and audience research and analyzing advertising and consumer habits, have given CTR considerable credibility and authority in the media industry.
  • We provide our world-leading media analysis software InfoSysTV, in conjunction with the extensive network and rapid execution capabilities, to provide you marketing information in a timely manner.

  • Offering in-depth understanding of China markets.  
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