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Kantar Worldpanel
Kantar Worldpanel is the world's leading provider of syndicated continuous research solutions to measure consumer purchasing and consumption behaviors. In addition to helping brand managers to gain an even deeper understanding of the consumer, we also analyze major retailer's in-store performances and the FMCG marketplace.

BUSINESS SOLUTIONS:

MARKET INSIGHT:

To help clients further understand China's consumers through continuous tracking research on their purchasing and consumption behaviors
To provide FMCG shopper & buyer group analysis, so clients understand core- and potential-consumer behaviors.
To provide clients with practical advisory opinions based on monitoring market, consumer behaviors and retail vendor performances, and help them evaluate brand performance, new product launches, and set reasonable prices and promotional strategies to manage brands and categories in an effective manner.

CORE COMPETENCE:

Kantar Worldpanel is the world's leading provider of syndicated continuous research solutions. Over 500 clients around the world trust Kantar Worldpanel information, relying on our large and growing consumer panels.
13+ years of experiences in managing a syndicated consumer panel operation in China and establishing a consecutive consumer database for trend analysis.
Coverage of 180 cities in China, with 17,500 households in our panel network.
Kantar Worldpanel is acknowledged as the provider of the world's best panel research solutions, bringing together the best people, the highest quality data and the deepest consumer understanding to give our clients the incisive insights that help them solve their existing problems and guide them to new opportunities.