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  • Kantar Worldpanel
  • Kantar Worldpanel is the world's leading provider of syndicated continuous research solutions to measure consumer purchasing and consumption behaviors. In addition to helping brand managers to gain an even deeper understanding of the consumer, we also analyze major retailer's in-store performances and the FMCG marketplace.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • We evaluate brand performance.
  • We plan and evaluate new product launches.
  • We help you understand potential and core consumers.
  • We show you how to build stronger relationship with retailers.
  • Our analysts help define the right price and promotion strategy.
  • Our analysts help you effectively manage your category.
MARKET INSIGHT:
  • To help clients further understand China's consumers through continuous tracking research on their purchasing and consumption behaviors
  • To provide FMCG shopper & buyer group analysis, so clients understand core- and potential-consumer behaviors.
  • To provide clients with practical advisory opinions based on monitoring market, consumer behaviors and retail vendor performances, and help them evaluate brand performance, new product launches, and set reasonable prices and promotional strategies to manage brands and categories in an effective manner.
CORE COMPETENCE:
  • Kantar Worldpanel is the world's leading provider of syndicated continuous research solutions. Over 500 clients around the world trust Kantar Worldpanel information, relying on our large and growing consumer panels.
  • 13+ years of experiences in managing a syndicated consumer panel operation in China and establishing a consecutive consumer database for trend analysis.
  • Coverage of 180 cities in China, with 17,500 households in our panel network.
  • Kantar Worldpanel is acknowledged as the provider of the world's best panel research solutions, bringing together the best people, the highest quality data and the deepest consumer understanding to give our clients the incisive insights that help them solve their existing problems and guide them to new opportunities.
More information of Kantar Woldpanel   

 Spotlight on China
To-the-point FMCG market development overview
Global, regional and Chinese consumer purchasing behavior trends and case study sharing
Kantar Worldpanel China expansion and new services updates
 
 

  • Offering in-depth understanding of China markets.  
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