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  • New Product Development
  • CTR is able to offer you solutions to cope with your problems in new product development. Amidst the fierce market competition, new products R&D and marketing become an exciting yet risky investment. According to the statistics, the failure rate of launching a new product reaches up to 80%. As such, the one who is able to handle a new product, from concept creativity and selection to sales projection after launch, will be always standing in the first place in the market.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • We will guide your inspirations for new product development
  • We help you select the best original concept among a many new products so you will reach the maximized returns on investment.
  • After launch of a new product, we will provide projections of the attainable turnover and a sustainable range of tolerance when projections are not met.
MARKET INSIGHT:
  • We guide dynamic companies that recognize how increasing competition and changes in market demands and techniques, require them to keep developing new products, adapting to new markets and figuring out new methods of increasing profits.
  • We understand how new product development can take a long time and incur sky-high costs and unbearable risks, and our Market Research will support your new product development and you attain greater success.
CORE COMPETENCE:
  • Our improved tools and models for new product research provide systematic support for each phase of new product development
  • Our Professional research teams are highly experienced in new product research

  • Offering in-depth understanding of China markets.  
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