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  • News Monitoring & PR Evaluation
  • News monitoring tracks a full range of brand exposures in editorial content and press reviews, impact assessments, and media editorial and press reviews coverage. We use the global authorized media evaluation standard to provide strategic information for communication and marketing professionals, public relations agencies, press relations agencies and management.
  • 为中国快速消费品市场提供一站式整体解决方案
BUSINESS SOLUTIONS:
  • Provide tracking services on corporate brand's media exposure and its editorial review impact
  • Track and monitor the industry and competitive information in an effective and efficient manner
  • Identify the best media mix and develop a PR communication campaign and analyze how many markets are impacted
  • Insure that PR efforts are sufficient to support the overall marketing campaign and integrate well with the advertising campaign
  • Quantify PR communication effort and the overall effectiveness
MARKET INSIGHT:
  • An important component of CTR 360o strategic marketing intelligence services, news monitoring helps clients to evaluate the effectiveness of PR campaigns, assess its editorial impact coverage across media, analyze messages conveyed by the media including traditional and community media in nearly 500 cities across China.
  • With the most comprehensive audience research network, we are able to provide PR evaluation services according to different PR objectives and phases, offering insight to assist clients in improving PR communication strategies.
CORE COMPETENCE:
  • The sole marketing and news intelligence service provider that offers brand tracking information across TV, radio, print and internet in China.
  • Authorized media evaluation standard that is widely accepted in European countries
  • A powerful system supported by media monitoring, audience research, media evaluation and many well established methodologies.
  • 24/7 online platform offers flexible service to meet your demands anytime, anywhere.

  • Offering in-depth understanding of China markets.  
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