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  • A History of Success
  • Over 15 years, CTR has become the leading market information and insight provider and built a reputation for credibility, trust and expertise.
  • 我们的里程碑
  • 2009
    • China National Residents Survey (CNRS) expands from 36 to 60 cities across China

    • Worldpanel China has completed its panel expansion from 13,500 to 17,500 households. The plan also includes universal barcode scanner and further panel upgrades. Its national panel will reach 40,000 families by 2010.

    • CTR is awarded ISO 20252 accreditation, an international standard of quality for organizations conducting market, opinion and social research.
  • 2008
    • In process of achieving ISO20252 ?the International Research Standard accreditation.

    • Mr. Tian Tao, VP of CTR and China’s media industry expert, is re-elected as the Vice Chairman of the 5th China Advertising Association Council. CTR is the exclusive representative from the market research sector.

    • CTR launches OOH TV measurement, a continuous audience rating study that covers 15 major tier 1 and 2 cities. The study sets a standard for China new media measurement.
  • 2007
    • Acquired TNS consumer panel China, the new and enlarged consumer panel will be marketed throughout China as TNS Worldpanel.
  • 2004
    • CTR rebranded with logo and brand values.
    • CTR launched national China consumer panel research and China Business Executive Survey.
  • 2002
    • Launched CTR Customized and Media & Consumption Behavior research sectors
    • CTR was accredited by the International Standard for Quality ISO9001:2000 by SGS
  • 2001
    • Acquired Guangdong Business Network of X&L Marketing Service
    • CTR was formed as a joint venture stock company by China International TV Corporation and TNS, the world’s largest customized market information and insight provider.
    • CTR was awarded "New Technology Enterprise" by Beijing New Technology Industry Development Trial Zone
  • 2000
    • Achieved the qualification status by China National Statistics Bureau to conduct foreign-related market research
  • 1998
    • China National Readership Survey(CNRS) launched
  • 1997
    • CSM Media Research formerly known as CVSC-SOFRES Media formed, a joint venture between CTR and French research company Sofres.
    • Joint Beijing North Automobile Group founded “CVSC - North Technology Development Co., LTD".
    • Newspaper Advertising Monitoring service launched
  • 1996
    • Consumer Panel launched covering 10 key markets in China
  • 1995
    • CTR saw the opportunity of and started China media research that is the starting point of CTR as well as the China market research industry.
    • CTR formerly known as Central Viewership Survey Center (CVSC) formed
    • CTR’s national audience research network was recognized by China National Statistics Bureau and Technology Statistics Bureau as the authoritative research network in China.
    • 30 advertising expenditure monitoring stations launched

CTR-Leading China in marketing information and business insight.