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  • Quality Assurance
  • As one of the CTR core values, quality assurance applied by standardized procedures is the force driving CTR forward. Our assurance comes as a commitment with innovative thinking in providing high efficient and quality services to meet client’s market research needs. Since the ISO9001 qualification in 2003, CTR continually advances in quality assurance and successfully being awarded ISO 20252, the new global quality standard for market research industry in 2009. In China CTR is the first domestic MR firm with such an accreditation.
Commitment
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  • CTR fully implements the quality assurance procedures governed by ISO9001 and ISO20252 dual standards in production and service processes in strict accordance with the two standards. With objective data collection, rigorous process control, precise analysis and standardized full range of services, CTR commits to providing clients with first-class market research products and progressing along with clients.
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Customer Oriented Services
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  • CTR builds its quality assurance control system in accordance with international ISO standards, covering control details in setting objectives and operational guidelines for each link of production and service processes. Meanwhile, CTR has also established a sound inspection and supervision mechanism to ensure the flow-line production of outputs, thus achieving the standardization and refinement of service process, effectively overcoming the vulnerability of unstable MR quality assurance, and maximising consistency in the quality of products and services.
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Collaboration
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  • Based on the international quality standard principals with the local industry know-how and market experiences over the years, CTR quality control system manages data collection, analytic research and client service procedures into a standardized process of document management, model standardization to customization research services. At the same time, CTR also develops an industry teams with specialized expertise, which help to ensure the service quality consistency which won’t vary with researcher’s quality.
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Creative Thinking
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  • CTR improves its quality control system in an active and ongoing manner. With a large number of detailed work records, which enables all processes are known, predictable and traceable through regular internal and external audits and daily inspections. Existing problems & issues can be discovered and corrected. Conducting client satisfaction surveys and reviews analysis helps to gather client feedbacks to establish and maintain a sound mechanism for ongoing quality control system improvement.
  • CTR initiates Six Sigma quality improvement activities on a regular basis. We use scientific statistical and analytical technologies to solve key product and service issues systematically while keeping quality improvement, service efficiency and cost control, ensuring the ongoing advance of our offerings in meeting the clients’ needs.
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CTR-Leading China in marketing information and business insight.