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  • What we do
  • As the foremost marketing information and insight provider in China, CTR provides a full range of value-added research market to support your marketing strategies in the ever changing and complex marketplace. Our sophisticated research methodologies and innovative approaches are……
Our research methodology
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  • Focus group
  • In-depth interview
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  • Mystery shopper
  • In-home interview
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  • Face-to-face interview
  • Central location test
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  • CATI
  • CAPI
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  • Online panel
  • Secondary information
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Qualitative Analysis
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  • Qualitative Research – understanding the core market context, opportunity and customer intent around a given product service, image or idea. We explore this in detail using the most innovative projection techniques among individuals or small groups.
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Quantitative Analysis
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  • Quantitative Research – quantifying how a product or service is perceived or used. We develop an understanding of, for example, a business opportunity by assessing the market potential, customer needs, or by testing out a brand new product or advertising concept, or quantifying and evaluating ongoing brand performance. We use the most sophisticated modeling and cluster analysis techniques available.
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CTR-Leading China in marketing information and business insight.