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CTR, the leading market information and insight provider in China, holds a press conference on China advertising expenditure and outlook for 2010 on January 25 and 28 in Hong Kong and Beijing respectively. This is the 7^th consecutive year that CTR reports annual ad spending, trends by media, market aiming to help industry to gain a better understanding on China advertising market. The press conferences have attracted over 200 press and delegates from advertisers, enterprises, and media. Mr. Tao Tian, VP of CTR, summarizes China advertising market 2009 and trends in the year to come. Meanwhile, Ms. Brigitte Lhomme, International Development Director of Kantar Media and Ms. Lei Wang from JWT　Hong Kong shared their views on the global advertising market and Chinese consumers from a 4As perspective.