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Corporate Name：
CTR Market Research
Our Investors：
We are a joint venture company between CITVC and Kantar Group, one of the world's largest research, insight and consultancy networks.
Our Size:
Headquarter is in Beijing and branches in Shanghai, Guangzhou, Hong Kong and Fuzhou. There are over 530 employees.
Our Client:
Over 1,500 clients of enterprises, advertisers and media which are well-known at home and abroad.
Our Strategy：
Our goal is to be the preferred research partner and market leader in delivering value-added marketing information & insight that help clients make more effective business decisions.
Our Positioning:
As the leading market information and insight provider and pioneer of marketing and media research in China, CTR, based in 360° media intelligence monitoring, masters the wind vine of market and leads in the area of value & evaluation of traditional and emerging digital media, consumer purchasing & consumption behaviour and target consumption index.
Our Areas of Expertise：
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Media Valuation Research
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Communication Evaluation
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Digital Media Communication
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Target Group Consumption Index
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Advertising Monitoring
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News Monitoring & PR Evaluation
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Kantar Worldpanel
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Readership
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Stakeholder Management
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Brand Research
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New Product Development
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Segmentation & Positioning
Quality Assurance：
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ISO20252 accredited since March 2009 (an international standard for quality specifically for organizations conducting market, opinion and social research)
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ISO 9001 accredited since 2003
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News & Reports
