News & Reports- Facts and Figures
Media Research
China Advertising Expenditure Ranking Top10(Category)
- TOP10
- Media
- 2010
(Million in RMB) - Q2
Change
- 1
- CCTV 1(Comprehensive)
- 14583
- 9%
- 2
- Jiangsu TV Satellite
- 6539
- 24%
- 3
- Hunan TV Satellite
- 5932
- -3%
- 4
- Zhejiang TV Satellite
- 5565
- 36%
- 5
- Dragon TV
- 5069
- 8%
- 6
- CCTV 8(TV Plays)
- 4543
- -7%
- 7
- CCTV 5(Sports)
- 4462
- 12%
- 8
- Anhui TV Satellite
- 4176
- 16%
- 9
- Guangxi TV Satellite
- 3826
- 22%
- 10
- Fujian Southeast TV(Satellite)
- 3748
- 25%
- TOP10
- Media
- 2010
(Million in RMB) - Q2
Change
- 1
- GUANGZHOU DAILY
- 1898
- 20%
- 2
- SHANGHAI MORNING POST
- 1541
- 21%
- 3
- NANFANG CITY DAILY(GUANGZHOU)
- 1354
- 9%
- 4
- BEIJING TIMES
- 1345
- 25%
- 5
- CHENGDU BUSINESS DAILY
- 1325
- 23%
- 6
- THE BEIJING NEWS
- 1239
- 46%
- 7
- MORNING POST
- 1189
- 10%
- 8
- MODERN EXPRESS
- 1170
- 4%
- 9
- YANGTSE EVENING POST
- 1057
- 23%
- 10
- SPRING CITY EVENING
- 1014
- 29%
- TOP10
- Media
- 2010
(Million in RMB) - Q2
Change
- 1
- COSMOPOLITAN
- 838
- 29%
- 2
- ELLE
- 809
- 29%
- 3
- RAY-LI FASHION
- 576
- 22%
- 4
- VOGUE
- 554
- 31%
- 5
- HARPER'S BAZAAR
- 508
- 18%
- 6
- RAY-LI HER STYLE
- 500
- 9%
- 7
- MARIE CLAIRE
- 478
- 57%
- 8
- SELF
- 350
- 27%
- 9
- ESQUIRE
- 283
- 47%
- 10
- GATEWAY
- 271
- 55%
- TOP10
- Media
- 2010
(Million in RMB) - Q2
Change
- 1
- JIANGSU RADIO TRAFFIC NET(FM101.1)
- 1113
- 17%
- 2
- CHINA NATIONAL RADIO 1(VOICE OF CHINA FM106.1)
- 951
- 72%
- 3
- BEIJING COMMUNICATION RADIO(FM103.9)
- 788
- 14%
- 4
- GUANGDONG RADIO YANGCHENG TRAFFIC(FM105.2)
- 678
- 97%
- 5
- ZHEJIANG RADIO VOICE(FM93)
- 609
- 33%
- 6
- CHINA NATIONAL RADIO 3(MUSIC VOICE FM90.0)
- 530
- 25%
- 7
- SHANGHAI RADIO VITALITY MUSIC(FM101.7)
- 513
- 26%
- 8
- WENZHOU RADIO TRAFFIC(FM103.9)
- 496
- 79%
- 9
- SHANGHAI RADIO TRAFFIC(FM105.7)
- 472
- 61%
- 10
- SHANGHAI RADIO LOVE MUSIC(FM103.7)
- 470
- 31%
- TOP10
- Media
- 2010
(Million in RMB) - Q2
Change
- 1
- ShouDuGuoJiJiChangHouJiLouWaiWei
- 304
- 30%
- 2
- QiuTao Rd
- 287
- 242%
- 3
- JiChang Rd
- 217
- 36%
- 4
- XuJiaHui Station
- 182
- 106%
- 5
- HangHai Rd
- 180
- 621%
- 6
- JieFang Ave
- 179
- 33%
- 7
- WangFuJing Ave
- 166
- 19%
- 8
- XiaoShanGuoJiJiChang Rd
- 157
- 8%
- 9
- HuanNanYi Ave
- 155
- -34%
- 10
- HuaiHai(M) Rd
- 153
- 37%
- TOP10
- Category
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- TOILETRIES
- 35269
- 2%
- 2
- BUSINESS & SERVICES
- 24335
- 19%
- 3
- PHARMACEUTICALS
- 24068
- 3%
- 4
- FOODSTUFF
- 22950
- 7%
- 5
- BEVERAGES
- 17247
- 15%
- 6
- ALCOHOL
- 11195
- 24%
- 7
- LEISURE
- 11017
- 10%
- 8
- POST & COMMUNICATION
- 10645
- 59%
- 9
- FINANCE INDUSTRY
- 8575
- 74%
- 10
- AUTOMOBILES
- 7060
- -12%
- TOP10
- Category
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- BUSINESS & SERVICES
- 6276
- 3%
- 2
- REAL ESTATE & CONSTRUCTION INDUSTRY
- 5536
- -6%
- 3
- AUTOMOBILES
- 2798
- -6%
- 4
- LEISURE
- 1259
- 31%
- 5
- POST & COMMUNICATION
- 1125
- 15%
- 6
- FINANCE INDUSTRY
- 1124
- 25%
- 7
- PHARMACEUTICALS
- 889
- 5%
- 8
- PERSONAL ITEMS
- 835
- 18%
- 9
- FOODSTUFF
- 784
- 25%
- 10
- HOUSEHOLD
- 474
- -19%
- TOP10
- Category
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- TOILETRIES
- 1366
- 13%
- 2
- AUTOMOBILES
- 1033
- 15%
- 3
- PERSONAL ITEMS
- 930
- 37%
- 4
- CLOTHING
- 591
- 18%
- 5
- COMPUTER & OFFICE AUTOMATION PRODUCT
- 175
- 1%
- 6
- LEISURE
- 169
- 9%
- 7
- BUSINESS & SERVICES
- 164
- 8%
- 8
- POST & COMMUNICATION
- 158
- 42%
- 9
- HOUSEHOLD
- 154
- 16%
- 10
- REAL ESTATE & CONSTRUCTION INDUSTRY
- 139
- -2%
- TOP10
- Category
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- BUSINESS & SERVICES
- 1054
- 42%
- 2
- FINANCE INDUSTRY
- 1008
- 46%
- 3
- AUTOMOBILES
- 992
- 29%
- 4
- REAL ESTATE & CONSTRUCTION INDUSTRY
- 491
- 43%
- 5
- POST & COMMUNICATION
- 481
- 28%
- 6
- LEISURE
- 421
- 19%
- 7
- CAMPAIGN
- 303
- 47%
- 8
- FOODSTUFF
- 270
- 41%
- 9
- ALCOHOL
- 237
- 20%
- 10
- PHARMACEUTICALS
- 233
- 44%
- TOP10
- Category
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- BUSINESS & SERVICES
- 1078
- 11%
- 2
- REAL ESTATE & CONSTRUCTION INDUSTRY
- 1037
- 16%
- 3
- POST & COMMUNICATION
- 867
- 49%
- 4
- LEISURE
- 526
- 13%
- 5
- FINANCE INDUSTRY
- 520
- -4%
- 6
- AUTOMOBILES
- 471
- 16%
- 7
- CAMPAIGN
- 394
- -2%
- 8
- CLOTHING
- 391
- 4%
- 9
- HOUSEHOLD
- 350
- 5%
- 10
- TOILETRIES
- 343
- 39%
Source: CTR Media Intelligence;2009 & 2010
Source: CTR Media Intelligence; 4 Quarter, 2011 & 2010
Annual
Marketing
China Advertising Expenditure Ranking Top10(Brand)
- TOP10
- Brand
- 2010
(Million in RMB) - Q2
Change
- 1
- OLAY
- 8686
- 29%
- 2
- LOREAL
- 7659
- 12%
- 3
- CREST
- 3498
- 76%
- 4
- COLGATE
- 3309
- 6%
- 5
- PANTENE
- 2972
- 19%
- 6
- HEAD&SHOULDERS
- 2971
- 39%
- 7
- REJOICE
- 2798
- 42%
- 8
- DARLIE
- 2423
- 24%
- 9
- PAMPERS
- 2282
- 246%
- 10
- LUX
- 2146
- -10%
- TOP10
- Brand
- 2010
(Million in RMB) - Q2
Change
- 1
- SUNING
- 2595
- 44%
- 2
- GOME
- 1997
- 47%
- 3
- XIANDAI
- 1379
- -15%
- 4
- RENAI
- 1191
- -1%
- 5
- RED STAR MACALLINE
- 1182
- 71%
- 6
- DONGFANG
- 861
- -2%
- 7
- SHUGUANG
- 772
- -6%
- 8
- XIEHE
- 691
- -12%
- 9
- WUZHOU
- 566
- -10%
- 10
- MODERN
- 564
- 15%
- TOP10
- Brand
- 2010
(Million in RMB) - Q2
Change
- 1
- SANCHINE
- 2718
- 3%
- 2
- NAOBAIJIN
- 2112
- 15%
- 3
- BISHENGYUAN
- 1876
- 53%
- 4
- MASTERKONG
- 1604
- 74%
- 5
- HUANGJINDADANG
- 1563
- -26%
- 6
- HAYAOLIU
- 1505
- -58%
- 7
- WRIGLEYS
- 1213
- 135%
- 8
- YILI
- 1185
- 210%
- 9
- JIANGZHONG
- 1172
- -28%
- 10
- ZHIFENGTANG
- 843
- 18%
- TOP10
- Brand
- 2010
(Million in RMB) - Q2
Change
- 1
- WAHAHA
- 5457
- 5%
- 2
- YILI
- 3807
- 17%
- 3
- MENGNIU
- 3336
- 26%
- 4
- MASTERKONG
- 3260
- -13%
- 5
- DALIYUAN
- 2726
- 17%
- 6
- MINUTE MAID
- 2633
- 85%
- 7
- COCA COLA
- 2167
- 15%
- 8
- BISHENGYUAN
- 2116
- 5%
- 9
- MEADJOHNSON
- 1790
- 63%
- 10
- DUMEX
- 1775
- 92%
- TOP10
- Brand
- 2010
(Million in RMB) - Q2
Change
- 1
- JIANGZHONG
- 2625
- 11%
- 2
- SUNFLOWER
- 2426
- -13%
- 3
- XIUZHENG
- 2378
- 75%
- 4
- 999.0
- 2297
- 31%
- 5
- SANCHINE
- 1373
- -39%
- 6
- HUTONG
- 1346
- -27%
- 7
- JIUZHITANG
- 1265
- 23%
- 8
- RENHE
- 1086
- -14%
- 9
- OVERSEAS
- 1065
- 452%
- 10
- WANTONG
- 928
- 71%
- TOP10
- Brand
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- OLAY
- 4075
- -6%
- 2
- LOREAL
- 4048
- 32%
- 3
- MAYBELLINE
- 1490
- 57%
- 4
- DOVE
- 1352
- 104%
- 5
- PANTENE
- 1338
- 23%
- 6
- PAMPERS
- 1146
- 22%
- 7
- LUX
- 1138
- 40%
- 8
- CREST
- 1100
- -6%
- 9
- HEAD&SHOULDERS
- 977
- -1%
- 10
- REJOICE
- 949
- 0%
- TOP10
- Brand
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- SUNING
- 800
- 8%
- 2
- TIANLUN
- 473
- 155%
- 3
- GOME
- 435
- -9%
- 4
- XIANDAI
- 433
- 1%
- 5
- RED STAR MACALLINE
- 417
- 22%
- 6
- RENAI
- 375
- -6%
- 7
- SHUGUANG
- 345
- 14%
- 8
- CHANGJIANG
- 339
- 9%
- 9
- MODERN
- 321
- 0%
- 10
- HUAMEI
- 302
- 55%
- TOP10
- Brand
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- SANCHINE
- 881
- 1%
- 2
- AMWAY NUTRILITE
- 466
- 36%
- 3
- DOVE
- 1102
- 109%
- 4
- HERSHEYS
- 337
- 29%
- 5
- HUALONG
- 423
- 19%
- 6
- HUANGJINDADANG
- 381
- -32%
- 7
- KINDER
- 424
- 40%
- 8
- MASTERKONG
- 1247
- 20%
- 9
- NAOBAIJIN
- 813
- -5%
- 10
- ZHIFENGTANG
- 427
- 24%
- TOP10
- Brand
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- BISHENGYUAN
- 648
- -38%
- 2
- DALIYUAN
- 1193
- 76%
- 3
- JIADUOBAO WANGLAOJI
- 508
- 30%
- 4
- COCA COLA
- 545
- 42%
- 5
- MEADJOHNSON
- 897
- 41%
- 6
- MINUTE MAID
- 1199
- 118%
- 7
- MENGNIU
- 552
- -2%
- 8
- WAHAHA
- 1587
- 23%
- 9
- SPRITE
- 548
- 13,908%
- 10
- YILI
- 1552
- 56%
- TOP10
- Brand
- 2011 Q4
(Million in RMB) - Q2
Change
- 1
- 999.0
- 729
- -38%
- 2
- CHENLIJI
- 509
- 23%
- 3
- HUTONG
- 754
- 136%
- 4
- CONTAC
- 569
- -6%
- 5
- SUNFLOWER
- 710
- -8%
- 6
- MENGQI
- 500
- 1,168%
- 7
- MOMEIDE
- 562
- 151%
- 8
- RENHE
- 597
- -4%
- 9
- TAIJI
- 476
- 17%
- 10
- XIUZHENG
- 1338
- 7%
Source: CTR Media Intelligence;2009 & 2010
Source: CTR Media Intelligence; 4 Quarter, 2011 & 2010
Annual
Remark:
1)All data above are based on the media monitoring coverage of CTR MI;
2)The advertising expenditure are base on rate card without any discount;
3)The duration of TV monitoring: 5:00 pm-12:00 pm
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