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Dear partners and clients,

Welcome to the first issue of “Spotlight on China” with the new Kantar Worldpanel brand identity.

On 25th Jan 2010, we announced that we changed our name to Kantar Worldpanel across our global network.  In addition to the name change, we have introduced a fresh and dynamic new logo. Central to the new brand is a visual device, which acts as a framing mechanism to zoom in on what is really important. It represents a visual symbol for the company’s breadth and depth of analysis, the clarity and focus of its insights and the ability to use data to see beyond the obvious.  Please visit our new website www.kantarworldpanel.com to learn more.

Although in many ways it will be business as usual, our new brand means we are committed to demonstrating the real return on investment your will get by working with Kantar Worldpanel and grasp exciting opportunities in China.

Through our newsletters in 2009, we kept you in the loop about our product and service enhancements, the multi-facet Chinese consumers as well as latest trend and observations.  We appreciate many valuable inputs and comments which enable us to provide you more relevant and inspirational perspective this year.

In this edition, we wish to share with you the latest status of 2010 Kantar Worldpanel Acceleration, the opportunities with the Chinese consumers at the Bottom of Pyramid (BOP), as well as the five personal care trends that you cannot ignore in China.

Your feedback, as always, is very welcome. Please e-mail us at kantarworldpanel@ctrchina.cn

We wish you good fortune and prosperity in the Year of the Tiger.

Best regards,

                                                                                               
                           Marcy Kou                                                                                   Jason Yu
                      Managing Director                                                                   General Manager
                  Kantar Worldpanel Asia                                                         Kantar Worldpanel China
  Kantar Worldpanel China accelerating into New Era
Kantar Worldpanel, as the global leader in continuous panels, is fully committed to providing the highest quality consumer and shopper insights that will inspire new actions, new opportunities and new success for you in China.
     
  Smell money at the Bottom of Pyramid?
While emerging economies like China offer enormous growth opportunities, the Bottom of Pyramid (BOP) consumers are always ignored due to their weaker purchasing power.  Kantar Worldpanel indicates that as consumers are lift out of poverty, there are opportunities for reasonably priced BOP products to thrive.  It is critical to test some traditional assumptions before we set the right strategies to win the BOP market.
     
  Five Key Personal Care Trends in China
China’s personal care market is growing rapidly over the past 10 years, and has been growing at a faster rate than the overall grocery market. In time of economic uncertainty, what is happening to the buying trend of the Chinese consumers? Kantar Worldpanel reveals the following five key personal care trends that will carry through in 2010 and the years ahead.
     
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