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CTR at a Glance

Company:CTR Market Research

Our investors:CTR is a JV company between China International Television Corporation and Kantar,one of the world's largest market research, insight and consultancy networks.

Year of Foundation:1995

OurServices:As the foremost marketing information and insight provider in China, CTR provides a full range of valued-added research market to support our client’s marketing strategies in the ever changing and complex marketplace. Ourunique mixture of inventive agility and over 18 years of experiences in thorough understanding of the China market enable us to gain recognition from both industry as well as clients. Ourstrategic goal is to be the preferred research partner and market leader in delivering market insights that inspire our clients to make more effective business decisions. We specializing in media and marketing research with the following core area of expertise:

  • Media Marketing & Management
    1. Media Content Optimization
    2. Advertising Management Strategy
    3. Media Brand Management
  • Brand & Advertising Communications
    1. Brand Communication Strategy
    2. Advertising Effectiveness
    3. Pan-Media Habit & Consumption
  • Consumer Research
    1. Shopper Purchase & Usage behavior insights
    2. Target Consumer Lifestyle
    3. Usage & Attitude
    4. Product & Development

Our Coverage:With headquarters in Beijing and branch offices in Shanghai, Guangzhou, Fuzhou and Hong Kong SAR, CTR operates the largest research network covering 500 cities across China. Our dedicated team consists of over 630 full time professional researchers, providing services to over 2000 brand owners, media owners and advertising agencies.



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