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We are CTR
 
CTR Market Research is a joint venture company between CITVC and Kantar Group, committed to introducing advanced technology from abroad tailored to our own experience. We provide our trend analysis and high value-added market insight by way of continuous survey and special customized research, and assist our clients to explore deeper the business environment and employ decision-making on marketing. Our fields of research range from media management, brand and communication strategy to consumer insight. In particular, CTR boasts the authoritative third party position and monetary products in the area of professional research which involves 360° monitoring over marketing and communication, measurement of consumer spending and using behavior, media and consuming behavior, and value appraisal of the media. Moreover, these advantages can be utilized in marketing such as media convergence, customization of audience, smart TV and cross-platform communication.

The CTR network of survey and monitoring covers 500 cities in China and enjoys online survey community with 2 million panels, PC plus mobile online behavior-monitoring software with 200,000 panels of install base. Besides, we are among the leading companies expert at research models and technologies in terms of brand communication, consumer insight, internet and advertising monitoring. As one of the first foreign-related survey organizations approved by the National Bureau of Statistics, P. R, China, CTR has been identified as the high-and-new tech company in Beijing Municipality for many years in a row; we participated in the draft of two national standards, GB/T26315 and GB/T26316, which guide the sector of market research and also have gained the certification of ISO9001. We act in accordance with the rules of ISO20252 governing the sector of market survey and research in the implementation of projects.

For more information, please visit CTR official website: www.ctrchina.cn or follow our official Wechat account: CTR Insight

 
 
CTR at a Glance
 
Our Experts
 
 

Xu li jun

General Manager of CTR
 
Marketing consists of a series of actions as a result of strategic thinking with a clear purpose. Marketing activities must be built upon sound understanding of the market, its trends and its consumers. The Digital Age is ushering the industry into a new era, one that is characterized by the cross-media touch points, precise audience targeting and consumer behavior analysis.
 

May Zhao

AdvertisingTactics
 
Media is a cross point where brands and consumerscommunicate and interact. Continuous content monitoring across all touch points allows us to trace brand communication tactics in a direct and timely manner. Marketing intelligence is the key to understand competitors in our industry and help to determine an effective communication plan. As an old Chinese saying tells us, you will never lose a battle if you know yourself and know your enemy.
 
 
 

Tao Jiang

Media Marketing
 
In the era of information fragmentation, one of the most important strategies of media marketing is “At the right time, through the right media, impress the right person.
 

Jason Yu

Shopper’s Buying and Usage Behavior
 
Retailing in China is evolving rapidly. The emergence of new channels and new technology, changes in consumers’ habits and tastes, and the rise of consumption power in lower tier cities are all driving suppliers and retailers to re-think their approach to win the Chinese shoppers. In the world of the shoppers, understanding fundamentally how they shop and what motivate them to buy is essential before any strategy can be formulated.
 
 
 

Harry Liu

Integrated Marketing
 
As someone who has worked in advertising, media and market research, Harry has a keen sense for changes in the market and changes in consumer needs. Integrated marketing is better understood as a form ofinnovative brand strategy. Knowledge and skills can be acquired, but without innovation in your genes, you won't accomplish much with integrated marketing. Because of this, the big trend in market research nowadays is “fostering innovative thinking”. I like to think of it as opening new territories in integrated marketing, through the detailed analysis of trends and deep insight into the unknownworld of the future.
 
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