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CTR News
 
9
2017-8

Ad Spending Growth Rebounds in 2017 H1

 

The first half of 2017 has seen a slight rebound in the entire ad market where the decline of traditional media advertising has stabilized.


According to the latest data from Media I...

 
 
27
2017-7

Which Enterprises Have Gained the Bonus of OOH (Out-of-Home) Advertisements?

 

As people’s livelihood improves, they tend to favour out-of-home activities with more vigour as evidenced by shopping and self-driving tour, thus creating spaces for advertising in all forms of media. According to CTR Market Research, a joint venture between CITIVC and Kantar World Panel focus...

 
 
14
2017-6

The release of 2017 Report on China Marketing Trend by Advertisers

 

In the 13th China Advertising Forum held in Wuhan, China, May 18th, 2017, CTR Market Research, Advertising School of CUC (Communication University of China) and Chinese NIA (National Institute of Advertising ) co-released the 2017 Report on China Marketing Trend by Advertisers. It is th...

 
 
16
2016-6

Android Share Growth Slows After Historic Gains Last Period

 
London, June 15, 2016 – The latest smartphone OS data from Kantar Worldpanel ComTech for the three months ending April 2016 shows Android continuing to make year-on-year gains across a number of regions, though that trend is slowing. In the EU5, Android accounted for 76% of smartphone sales, up 5.8 ...
 
 
16
2016-2

What is in store for 2016?

 

Growth will continue to accelerate for convenience formats: Convenience stores have become one of the fastest growing sectors in China’s retail market.  Competition has already been extremely intense in the South while there is still pretty of...

 
 
4
2015-12

Who Are Winning More Chinese Consumers in 2015?

 

Kantar Worldpanel1 reveals today there were 21 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending Oct 9th, 2015, with 11 of them being Chinese companies. P&G maintains its lead amongst all FMCG companies, by reaching 15...

 
 
12
2015-2

Driving Quality Growth in the Era of ‘New Normal’

 

(Shanghai, China, February 11st, 2015) –Kantar Worldpanel, the global market leader in consumer panels, reports annual value growth in 2014 of 5.4% for the FMCG (Fast Moving Consumer Goods) market.  The growth was noticeably lower in 2014 compared to 7.4% in 2013, indicating that China’s ...

 
 
15
2015-1

CTR Appoints Lijun Xu as General Manager

 

Beijing,January 15, 2015 –CTR, one of the leading market research firms in China,  is pleased to announce the appointment of Mr.Lijun Xu as its General Manager with immediate effect. Mr. Xu replaces Madam 

 
 
13
2014-11

Who are winning more Chinese consumers?——P&G, Master Kong and Nestlé make up the top 3 in the race in 2014

 

(Shanghai, China, November 13rd, 2014) –Kantar Worldpanel1, the global market leader in consumer panels, reports 5.1% value growth for the FMCG (Fast Moving Consumer Goods) market for the latest 52 weeks up to Oct 3rd, 2014.  China market has entered a stage where brand sales growth is he...

 
 
31
2014-10

FMCG SECTOR SLOWS BY $8.3 BILLION AS EMERGING MARKETS COOL

 

• China’s FMCG growth has fallen by a third in the past two years

• Brazilian FMCG consumption pattern facing a turning point

• Kantar Worldpanel forecasts further slowdown in the growth of the FMCG market over the next 12 months to 7.0%

(Shanghai...

 
 
 

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