As people become reliant on the Internet, it emerges a significant trend of “triple play” (referring to the telecommunications business network, radio and TV and computer networks) and one cloud on N-screen. The “media convergence era” is around the corner. Using multiple devices to obtain information becomes normal life. How can we help traditional media to maintain and enhance their value by taking advantage of the Internet? CTR brings you timely media content management and advertising operation solutions.
To offer data support to the revision or the optimization of the layout content/program of media, CTR can help our clients to understand the preference and the demand for specific layout/program. Moreover, compiling style of media of the target audience of newspapers, magazines, and radios can be realized as well. The research of media content optimization is mainly used in the internal management of media for improving the media content/program quality, followed by the evaluation of the department of editing.
Program and TV Series Testing
By monitoring TV broadcasts and audience responses promptly, our TV Content Testing services can benefit program innovation by allowing our clients to quickly understand program developments of their rivals and the latest TV production concepts in China and abroad. The system simultaneously employs several types of professional testing and analysis software, media audience assessment laboratories, networked testing terminals, and other channels and tools. Through such content testing, CTR helps our clients to gauge viewer (listener) attitudes, preferences, and expectations of upcoming programs. The testing also allows our clients to make timely adjustments of strategies and products and deliver an audience-optimized program.
TV Program Evaluation
From brand influence assessment to social influence measurement, CTR has introduced several multi-dimensional and comprehensive assessment systems. By deploying quantitative viewer surveys, expert polling, program ratings, Internet monitoring, and other data analysis, CTR can provide our clients with an objective and impartial assessment management toolkit that creates a comprehensive evaluation based on four factors: social influence, market reach, public reputation, and content originality.
Media Convergence Effect Evaluation
Based on the three levels of media effects, awareness, attitude, and behavior, CTR makes a comprehensive measurement of communication effect of media agencies, TVs, radios, and networks on the five online communication channels. This measurement allows CTR to evaluate integrated communication effect of programs scientifically and effectively.
Content Product Research of Converged Media
CTR can conduct audience demand analysis, content positioning analysis, and communication strategy analysis on content products of converged media, such as the communication characteristics of Weibo, WeChat, and trending articles and function designs of APPs and webpages, etc.
Layout Monitoring and Evaluation
For newspapers, CTR provides service by long-term monitoring of loyal readers, including the frequency with which they read specific newspaper sections, and their levels of satisfaction reached within each section. This service enables newspapers to investigate reader preferences and factors that influence reading habits and reader satisfaction, which can guide content optimization and upgrading. Newspaper section monitoring is performed quarterly to provide continuous support for section content optimization and internal assessments of staff performance.