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Product and Innovation

The consumption market in China possesses enormous potential and various demands from Chinese consumers. Lifestyles and consumption behaviors of consumers from different cities at distinct ages, and with multiple values sharply differ. How can we track the exact lifestyle and consumption behavior of our target consumers How can we realize consumers' truthful evaluations of products and services? CTR consumer research brings you detailed explanations.

Rooted in the in-depth analysis of consumer demands, CTR presents insights and evaluations of any improvement feedback of consumer experience and the development of customer-oriented product concepts. Newly designed or improved products and services are thus, expected to conform to consumer behavior habits perfectly.

New Product Testing
Demand for product innovations makes critical the ability to perform timely adjustments before the launch of new products. Through professionally administered product testing, CTR delivers timely consumer feedbacks for today’s fast-paced, innovative markets.


New Product Quality Research
CTR builds a sound product quality evaluation system to evaluate the quality of new products and analyze their problems and reasons behind. Meanwhile, CTR adopts a satisfaction loss model to gauge the influence on user satisfaction while exploring a priority path for improvement and providing an essential foundation for product improvement and upgrading.


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