The consumption market in China possesses enormous potential and various demands from Chinese consumers. Lifestyles and consumption behaviors of consumers from different cities at distinct ages, and with multiple values sharply differ. How can we track the exact lifestyle and consumption behavior of our target consumers? How can we realize consumers' truthful evaluations of products and services? CTR consumer research brings you detailed explanations.
Lifestyle research can be handy to brand owners and advertising agencies alike to discover potential customer values. It is particularly useful for examining unexplained statistical changes in target consumer populations, understanding consumer motivations, consumer value demands, and comprehending products or services from consumer perspectives.