The fast pace of modern lifestyle forces every member of society to compress their time. The fragmentation of multi-device interactive media contact behavior and the consumer demand in pursuit of experience are thus driving the trend of brand marketing strategy. How can brands achieve genuine and profound interactions with their target consumers? How does CTR trace and evaluate the effects of advertising placement and media investment? CTR brings you a marketing decision basis.
As advertisers place more and more demands on precision and attention to the effective arrival of advertising, it is necessary to evaluate the substantial effect of advertising. For some specific advertisings brand placed on some certain types of media, the actual effect of advertisings on the audience is measured by audience arrival, memory, evaluation, and purchase promotion. CTR's research covers all varieties of media (newspaper, magazine, TV, outdoor, network, and each kind of new media).
AD and Marketing Effect Evaluation
Effect evaluation is an important marketing activity. From the dimensions of communication response driving audience value, our evaluation adopts a unique persuasive model. CTR thus scientifically evaluates the effectiveness of advertising and marketing activities, establishes a marketing activity constraint mechanism, improves the quality of advertising communication, and provides the factual basis for marketing decisions.
Advertising Placement Strategy
Based on the continuous monitoring database of the Chinese advertising market, a database with more than twenty years of study, CTR assists our clients to recognize and evaluate the effects of advertising delivery and communication activities.
Media Investment Effect
CTR evaluates the effects of media investments through purchasing behaviors of consumers and formulates media investment plans for specific groups of the target audience. CTR thus provides quantitative strategic evaluation tools, such as real return on investment of particular media investment (TV and digital media), to our clients.
Advertising Creative Effect
Enjoying the biggest advertising monitoring network in China, CTR acquires trending advertising ideas and contents and presents competitive analyses on that information. Concurrently, to maximize the return of advertising input, CTR adopts professional research model to predict and track the effects of advertising ideas from three dimensions: audiences’ recollection and assessment, influences on brands, and audiences’ behavioral response.