Beijing,January 15, 2015 –CTR, one of the leading market research firms in China, is pleased to announce the appointment of Mr.Lijun Xu as its General Manager with immediate effect. Mr. Xu replaces Madam Ruoyu Chen, the founder and General Manager since the establishment of the company in 1995, who will continue to serve as a director of the board and the General Manager of CSM Media Research. Reporting to the board of shareholders, Mr.Xu takes overall charge of CTR’s daily operation and management duties. As apart of CTR service in China, Mr. Xu will also be responsible to oversee Kantar Worldpanel business and development in the China market.
Before joining CTR,Mr. Xu served in various roles at CCTV, including Market Assessment Director of General Editor Office, Vice Director of Editorial Department of the News Channel, and reporter.