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London, June 15, 2016 – The latest smartphone OS data from Kantar Worldpanel ComTech for the three months ending April 2016 shows Android continuing to make year-on-year gains across a number of regions, though that trend is slowing. In the EU5, Android accounted for 76% of smartphone sales, up 5.8 percentage points from 70.2% in the three months ending April 2015. Android share accounted for 67.6% of smartphone sales in the US and 78.8% in China.
Kantar Worldpanel1 reveals today there were 21 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending Oct 9th, 2015, with 11 of them being Chinese companies.
Kantar Worldpanel, the global market leader in consumer panels, reports annual value growth in 2014 of 5.4% for the FMCG (Fast Moving Consumer Goods) market. The growth was noticeably lower in 2014 compared to 7.4% in 2013, indicating that China’s FMCG market has entered a new era with a mild single digit growth rate around 5-6%.