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Kantar Worldpanel, the global market leader in consumer panels, reports annual value growth in 2014 of 5.4% for the FMCG (Fast Moving Consumer Goods) market. The growth was noticeably lower in 2014 compared to 7.4% in 2013, indicating that China’s FMCG market has entered a new era with a mild single digit growth rate around 5-6%.
Kantar Worldpanel report reveals that growth in consumer FMCG spend in emerging markets has slowed significantly from 8.8% in the 12 months to June 2013, to 7.5% in the corresponding time period ending June 2014 – equivalent to $8.3 billion of lost growth – demonstrating the effect of a cooling in the global economy.