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Kantar Worldpanel1 reveals today there were 21 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending Oct 9th, 2015, with 11 of them being Chinese companies.
Kantar Worldpanel, the global market leader in consumer panels, reports annual value growth in 2014 of 5.4% for the FMCG (Fast Moving Consumer Goods) market. The growth was noticeably lower in 2014 compared to 7.4% in 2013, indicating that China’s FMCG market has entered a new era with a mild single digit growth rate around 5-6%.
Kantar Worldpanel report reveals that growth in consumer FMCG spend in emerging markets has slowed significantly from 8.8% in the 12 months to June 2013, to 7.5% in the corresponding time period ending June 2014 – equivalent to $8.3 billion of lost growth – demonstrating the effect of a cooling in the global economy.