CTR reveals how traditional media utilize the Internet as a platform to maintain and enhance its value by its cutting edge media content management and advertising operation solutions.

CTR brings you the insights and Information of brand marketing strategy, communication effectiveness solution and AD assessment and evaluation method.

CTR's comprehensive consumer research operations can provide your company with invaluable information of Chinese consumer market and assist you developing winning strategy.

  • Interest in World Cup rises as play-offs set to start
    26/06/2014
    Chinese audiences' interest in Brazil World Cup is growing even stronger as the tournament advances deeper into play-offs. More than half of respondents to a recent online survey said they'll "watch" the final of the world's second largest sports event next only to the Olympics. 
    Article from Kantar.com
  • Ad spending growth expected to rise
    10/03/2014
    China's advertising market will maintain slow growth at 6 percent in 2014, an industry report forecast, pointing to another year of bright opportunities for Internet businesses and a struggle for traditional outlets.
    Article from China Daily
  • Online shopping splurge one for the record books
    12/11/2013
    Chinese shoppers spent billions online yesterday as they took advantage of discounts offered on Single’s Day, a festival seized on by online retailers to increase sales.
    Article from Shanghai Daily
  • Sell out 100,000 phones in 86 seconds
    17/10/2013
    Xiaomi sold out all 100,000 of its new model within 86 seconds on October 15. At least the company claimed so. China's home-grown smart phone maker Xiaomi just set a new record in selling phones: it sold out all 100,000 of its new model Mi3 phones within 86 seconds after its online sales began at October 15, 12 pm. At least the company claimed so.
    Article from www.cn-en.kantar.com
  • One-fifth of Chinese women major bread earner of their families
    25/09/2013
    In Shanghai, as much as 27 percent of the female respondents said they were the major economic contributor, according to the "China Top Lady Survey," released by market research firm CTR.
    Article from Shanghai Daily
  • Foreign Interns Head to China
    27/05/2013
    CTR market research provides places for international interns every year and assists them to understand the Chinese business working environment.
    Article from The New York Times