CTR reveals how traditional media utilize the Internet as a platform to maintain and enhance its value by its cutting edge media content management and advertising operation solutions.
CTR brings you the insights and Information of brand marketing strategy, communication effectiveness solution and AD assessment and evaluation method.
CTR's comprehensive consumer research operations can provide your company with invaluable information of Chinese consumer market and assist you developing winning strategy.
Kantar Worldpanel, reports 5.6% value growth for the FMCG market for the latest 52 weeks up to June 13th 2014 compared to the same period a year ago. Lower tier cities are still the key driver for total growth with counties seeing +8.9% in latest 52 weeks compared to year ago.
Kantar Worldpanel, reports 6.1% value growth for the FMCG market for the latest 52 weeks up to March 21st 2014 compared to the same period a year ago. The data suggests that Chinese consumers are becoming more selective in their daily purchases.
Kantar Worldpanel reports annual value growth of 7.4% during 2013 for the FMCG data up to December 27th 2013 compared to the same period a year ago. We have seen a more stable growth rate over the last few quarters suggesting that we will see overall market improvement during 2014.
CTR held its 11th annual China Insight Summit in Beijing, which attracted more than 400 media experts and advertising professionals. At the summit, CTR reveals top 5 market trends and insights in 2014.