CTR's comprehensive consumer research operations can provide your company with invaluable information of Chinese consumer market and assist you developing winning strategy.

Shopper Purchase & Usage Insight

Kantar Worldpanel, a CTR service in China, is the world leader in consumer knowledge and insights based on consumer panels. We tracks the real buying and usage habits of consumers in FMCG markets in China's cities and towns. We comprehensively monitor FMCG buying channels and the in-store performance of major retailers so as to provide you with specialized, real-time marketing information and deep consumer and retailer insights.

Products:
Kantar Worldpanel, a CTR service in China, is the world leader in consumer knowledge and insights based on consumer panels. We tracks the real buying and usage habits of consumers in FMCG markets in China's cities and towns. We comprehensively monitor FMCG buying channels and the in-store performance of major retailers so as to provide you with specialized, real-time marketing information and deep consumer and retailer insights.
Target Consumer Lifestyle

Lifestyle research is a useful tool used by brand owners and ad agencies alike to discover hidden customer values. It is particularly useful for examining unexplained statistical changes in target consumer populations, understanding consumer motivations and value demands, and comprehending one's own product or service from the consumer’s point of view.

Products:
Lifestyle research is a useful tool used by brand owners and ad agencies alike to discover hidden customer values. It is particularly useful for examining unexplained statistical changes in target consumer populations, understanding consumer motivations and value demands, and comprehending one's own product or service from the consumer’s point of view.
Usage & Attitude

The attitudes and behaviors of consumers are closely linked to their usage habits, consideration criteria, purchasing methods and buying strategy for a given product or service. Understanding your target customer's attitudes and behaviors is the basis of understanding your market and the platform onto which you canbuild your product strategy.


  • Satisfaction Measurement
    By studying the relationship between an enterprise and its customers (or any other type of stakeholders), CTR discovers the degree with which a given product or service matches customer expectations and experience. Our professional data mining uncovers “hidden opportunities” and prevents “hidden risks” before they become visible, thereby providing you with clear guidance in the area of product value enhancement, and enabling you to carry out targeted, results-oriented management.
    Products:

  • Commitment Measurement
    Consumer buying decisions ultimately depend on a combination of market forces, individual opinions and the emotional attraction that the given consumer feels toward the brand in question. At CTR we carry out thorough categorization of consumers and assess their commitment towards your brand or service by evaluating the relationship between consumer and product or consumer and product category. Using such information, we provide you with valuable and educated advice for your precision marketing and brand advertising.
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  • Mystery Shopper
    Building on our extensive experience with mystery shopper projects, mature project management processes and a strong national self-operated network, CTR ensures that you receive timely and accurate mystery shopper inspections. Alongside close analysis of the information yielded, CTR uses its powerful research capabilities and industry experience to provide you with value-added channel management and service upgrade consulting services.
    Products:
The attitudes and behaviors of consumers are closely linked to their usage habits, consideration criteria, purchasing methods and buying strategy for a given product or service. Understanding your target customer's attitudes and behaviors is the basis of understanding your market and the platform onto which you canbuild your product strategy.
Product & Development

Embedded in the thorough analysis of consumer needs, our studies examine and assess consumers during the experience process,providing you with feedback on any type of improvement needed in your product or service. This timely information helps enable you to develop and fine-tune product concepts so as torespond as closely as possible to consumer needs, and ensure that your newly designed or improved product or service fully conforms to consumer behavioral habits.


  • New Product Testing
    The continuous demand for product innovations makes critical the ability to perform timely adjustments before a new product goes to market. Through professionally administered product testing, CTR delivers well-timed consumer feedback for today’s fast-paced innovative markets.
    Products:
Embedded in the thorough analysis of consumer needs, our studies examine and assess consumers during the experience process,providing you with feedback on any type of improvement needed in your product or service. This timely information helps enable you to develop and fine-tune product concepts so as torespond as closely as possible to consumer needs, and ensure that your newly designed or improved product or service fully conforms to consumer behavioral habits.

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