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TGI Continuous Database

 

China National Resident Survey (CNRS) is the largest and the most extensive continuous homologous research project in China. Since 1999, the survey has been monitoring media touching and product consumption behaviors of nearly 200 million Chinese residents (covering 60 first-to-fourth-tier cities) for 18 years. As an essential part of the Kantar TGI global project, CNRS performs by TGI's international standards of research technology, project execution, and analysis system. The fact enables CNRS to become a necessary tool and a currency-data product for our clients to conduct marketing research of user portrait, brand positioning, cross-media advertising delivery, and trend analysis of lifestyles.
 
• Cross-media Effect Measurement: CNRS provides a universal media effect measurement for television, radio, newspapers, magazines, outdoor, and online media. The measurement allows CTR's clients to conduct cross-media comparisons, cross-media pitching, and cross-media optimization more creditably and comprehensively.

• Consumption and lifestyle analysis: through an in-depth study of the lifestyle of the target subjects, the analysis helps brands and advertising companies to capture core characteristics of the target subjects accurately to facilitate brands and advertising companies with their product positioning and marketing communication.

• Advertisement Delivery Optimization: the survey helps brands to define the target audience more precisely and pitch the media channels more effectively with a higher ratio of the target audience and a higher usage frequency of the target audience.

Unique Advantages
• The annual sample involves nearly 100,000 residents from 60 cities, which represents ultimately 200 millions of Chinese people aging from 15-69 years old.

• The survey investigates various types of media that the subjects may be exposed to comprehensively from a 360-degree dimension, including 500+ newspapers and electronic newspapers, 330 + magazines and electronic magazines, 650+ TV channels, 270+ websites/channels, 500 + radio channels,  and 60+ kinds of outdoor advertisement. Some new media, like mobile Internet media, are also considered.

• The survey covers more than 6,000+ brands and 220+ product categories.

• The survey is developed with more than 220 + lifestyle statements.

• The survey offers continuous trend data available for analysis since 1999. The survey is a constant analysis throughout the year and publishes its data quarterly.

China Business Executive Survey (CBES), initiated in 2004, is the only continuous and homologous research project focusing on business executives. CBES concentrates on high-end business people, including business travelers, luxury activists, investors, and business casuals. By employing the single source method, CBES can interpret business executives' demographic characteristics, media touching behaviors, consumption, and lifestyles synthetically. This method allows CBES to produce an authentic and comprehensive database and become industrial- leading research to interpret the behaviors of Chinese business executives.

• CBES can help businesses to evaluate the market performance of their brands and products, investigate consumption behaviors, consumer psychographics, and media consumption habits of the target population, to better draft marketing strategies for business people.

• CBES can help businesses to evaluate the market performance of their brands and products and help them with their cross-media marketing evaluation strategies.

• CBES can help businesses to decide their marketing strategies and facilitate advertising companies to develop effective advertisement and media delivery plans. To do so, CBES will analyze their market performance from the perspectives of category penetration, brand upgrading, channel pitching, and consumer psychographics.

Unique Advantages
• 6,200 sample size covering 16 cities;

• Subjects are directors or managers of departments with more than 50 employees.

• A comprehensive 360-degree investigation of the media touching information, consumption behaviors, and lifestyle statements of businesspeople

  • The media touching research covers 500+ newspapers and electronic newspapers, 330 + magazines and electronic magazines, 650+ TV channels, 270+ websites/channels, 500 + radio channels, over 60 types of outdoor advertisement, and other new media like the mobile Internet.  In terms of products, CBES analyses across 6000+ brands and 220+ categories, and 220+ lifestyle statements.
• The survey offers continuous trend data available for analysis since 2004. The survey publishes its results annually in the second half of the year.

China Top Lady Survey (CTLS in short), initiated in 2006, is the first in China to conduct constant homologous data research for women of high consumption. CTLS encompasses profound insights about their media touching habits, lifestyles, values, and feminine product and service consumption. The target clients include print media such as newspaper and magazine, international and domestic advertising companies, and businesses.

• To provide a quantitative reference for businesses, advertising agencies, and the media of women of high consumption power.

• To provide a handy tool for marketing professionals to conduct market segmentation, according to psychographics.

• To guide advertising delivery and media content creating.

• To understand the competitive environment of the high-end market and consumption of women of high consumption power.

Unique advantages
• Subjects: 20-50-year-old high-income women, involving luxury product fans, travelers, and investors. The sample covers nine cities with a sample size of 4,400.

• 360-degree comprehensive understanding of the media: 76+ newspapers, 86 + magazines, 79+ Internet sites, 35+ outdoor advertising forms, as well as radio, television and e-magazines, e-newspapers and APP; information of high-end luxury brands and products of 15 categories; with more than 50 lifestyle statements.

• The survey offers continuous trend data available for analysis since 2006. The survey publishes its results annually in the second half of the year.

China Mum & Baby Survey (CMBS for short), initiated in 2014, is an important branch of the CNRS's continuous research product line. It offers insights into the consumer attitudes and behavioral traces of baby groups, the interpretation of baby products shoppers' media touching habits, and the understanding of baby product buyers' lifestyles. CMBS also keeps track of hot-spot issues and focus on the "Two Child" policy to establish its advantages in the baby product research industry.

• To further segment product categories and provide quantitative references for businesses and advertisement companies according to the demands of baby product consumers.
• To gain an overall insight into baby product consumers' attitudes of their life and behavior preferences, for supporting our understanding of the competitive landscape in the baby product market and also consumer behaviors.

Unique advantages
Groups of mothers of different periods are included in the survey, pregnant mothers, baby mothers, kid mothers, and early school-age children mothers, covering 40 cities with an annual sample size of 10,100.

• CMBS further segment baby products for research purposes into several categories according to the demand of baby product consumers. It includes four major types of mother/family consumption categories and thirteen baby product categories.

• In the Omni-media era, the cross-media analysis and research of mothers of newborn babies give expression to their online behaviors in the mobile Internet era, concerning indexes such as arrival rate, frequency, duration of contact, point of media touching, and content preference.
• The survey offers continuous trend data available for analysis since 2014. The survey publishes its results annually in the second half of the year.

Clickstream, initiated in 2015, continuously tracks CNRS Internet behaviors of homologous panels in the purpose to better satisfy customers' online and offline demands for complete marketing analysis.

• Inheriting CNRS's study advantages of media contact, consumption habits, and lifestyles;

• A coverage of 68 popular websites and secondary pages, nearly 2,000 popular websites from PC and more than 30,000 APPs under mobile monitoring;

• Profound web clicking behaviors and APP usage monitoring indicators

Unique Advantages
• Probability sampling: reflect truthful marketing trend and offer quantitative indicating;

• Internet integration: Including both online and offline data indexes in a large quantity;

• Based on a continuous survey for 17 consecutive years with the same statement and predictable trend;

• The survey offers continuous trend data available for analysis since 2015. The survey publishes its results quarterly.

 
 
Related research fields
Media Content Optimization
Media Brand Management
Brand Communication Strategy
Advertising Effectiveness
Target Consumer Lifestyle
Usage & Attitude
Product & Development
 
 
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