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Based on comprehensive data, Smart MT is a product offering data service of enterprises' market intelligence. Product service is raising the return on investment for clients' marketing performance. Moreover, it will complete multi-tiered market observation, lower the risks behind marketing decision-making, and improve the marketing ROI, by standardized market monitoring services (data), customized sectorial trend prediction, special research on marketing and analysis on the hot-spot market developments as well.

• Covering: industrial strategic sector, competitive landscape sector, brand value sector, target audience sector, media sector, index logical system, and data summary in the regional market sector;
Smart MT can help enterprises to win more consumers benefiting from multiple data sources.
• Smart MT covers multiple industries and categories to offer full categorical data support to corporations from all industries and products of all categories.
• In compliance with the advanced international quality control system to objectively mirror the current market situation

Unique advantages
• Providing data services and reporting services in a flexible combination and establishing the entire marketing data system to meet the daily marketing decision-making demand of clients of consumption industry.

• Based on the comprehensive data source to offer services, employing the most applicable and efficient analysis instrument (data service/training) and various kinds of consultative innovation models to provide three-dimensional services.

Smart EVENT: local conventional media are transforming to offer marketing activity services, calling by the new trend of company activity marketing. Smart EVENT can help corporations to set up cross-industry marketing activity cooperation platform, establish marketing activity brand and service, provide marketing value evaluation, and develop business cooperation opportunities. Smart EVENT thus helps local clients to dig out their marketing demands, establish brand activity mode, evaluate marketing activities quantitatively, and ultimately boost a new round of growth.

• Covering: industrial strategic sector, competitive landscape sector, brand value sector, target audience sector, media sector, index logical system, and data summary in the regional market sector;
Smart MT can help enterprises to win more consumers benefiting from multiple data sources.

• Smart MT covers multiple industries and categories to offer full categorical data support to corporations from all industries and products of all categories.
• In compliance with the advanced international quality control system to objectively mirror the current market situation

Unique advantages

• Smart EVENT service adopts systematic research approaches and particularly highlights the consultative design service among conventional quantitative research, qualitative research, and desk research. It also gives practical suggestions considering the best practice of CTR's print media clients and the current regional situation.

• It helps conventional media clients to build marketing service modes and put them into operation, by way of feasibility study, service system design, as well as assessment system design.

Big Data Marketing Optimization Service integrates CNRS's cumulative sample library, exploration skills, and big data expansion static tags. Giving a marketing purpose design, the service can expand dynamic tags and produce creative client service content and value by the return visit via CATI.

• POI address big data is applied in the marketing services of cities. Urban/industrial pixels are formed built upon POI address big data and quantitative survey.

• CN big-sample data capture the target audiences according to the features of the urban landscape and offer detailed interpretation for target audiences with characteristics.

• Exploring target users value in light of POI address big data. Exploring further the distribution of communities/key areas in which target audiences with differentiated values live.

• User data from clients activate the service. The service thus can dig out the value of the target users and further dig out the layout of communities and core regions of the target users of different values.

 
 
 
Related research fields
Media Content Optimization
Media Brand Management
Brand Communication Strategy
Advertising Effectiveness
Target Consumer Lifestyle
Usage & Attitude
Product & Development
 
 
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