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Baby Products

  • Kantar Worldpanel Baby Panel assists brand managers in understanding the purchasing channels and consumption trends of baby product market. The Baby Panel dynamically monitors the baby product consumption of 6,000 Chinese households from 20 provinces and four direct-administrated municipalities. The sample covers 18.2 million urban babies, accounts for 37% of the population of babies under the age of three.

    Five levels of cities: key cities (Beijing/Shanghai/Guangzhou/Chengdu), provincial cities (sub-provincial level cities?), prefecture-level cities, county-level cities, or counties.

    Kantar’s research channels include hypermarkets, supermarkets, baby stores, e-commerce channels (B2C, C2C, We-chat merchant, etc.), overseas purchasing, gifts, shopping centers, and direct marketing.

    Worldpanel baby panel studies a variety of household spending on baby (less than three-year-old) products. Some examples of the target products include baby milk, baby diaper and wet tissue, nutritious baby food (baby food, supplementary baby food, and instant oatmeal), and baby-care product (shampoo, body wash, lotion, talcum powder, and oral care).
Related research fields
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Target Consumer Lifestyle
Usage & Attitude
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