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Out of Home Snack and Drink Product


Kantar Worldpanel OOH Consumption Panel continuously records the outdoor food and snack purchasing behaviors of the general public via smartphones.

As an effective data collecting instrument, after every transaction, smartphones effectively records key purchasing information, like product names, places of purchases, times of purchases, and reasons behind purchases.

Kantar Worldpanel OOH Consumption Panel now enjoys 8,000 individual samples aging between 15 and 49, covering key cities and provincial capitals in China.

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